New Product

• Engels
• Middelbare school
• vwo
• Leerjaar 3

We will start with reading for 25 minutes.

Novel test Thursday 16 January.

VO Spiegel

Presentation requirements

• Each group member is responsible for one of the aspects of the assignment:

1. Mood board
2. Poster
3. Marketing campaign
4. Future innovations

• The presentation should last 4-5 minutes.
• Use of English and non-verbal communication are graded individually.
• Refer to the rubric on Moodle.

Create your own product

When you think of an everyday device we can't do without anymore: nobody had a (fixed) telephone, then people had a telephone, then the same happened with the mobile phone, the same with the smart phone. What will be next revolution in phones?

So now is your chance to think of a new product that everybody wants to have. It may be anything you want!

Assignment

• Think of a product or service that you want to create. 

• Or create a product or service which adds something to an existing product.

• How will this product make the world a better place?

This week

• Complete the definitive product by making nice drawings and finalizing your ideas.
• Make sure you work together even if you are all working on your own parts.
• All members of the group should be able to answer the questions during the presentation.

Check the assignment inn Moodle for details on each part.

1. Make sketches for the mood board
2. Make sketches for the poster
3. Write down ideas for the marketing campaign 
4. Think of possible future innovations (only if you are in a group of four)

This week

• Start working on the definitive product by making nice drawings and finalizing your ideas.
• Make sure you work together even if you are all working on your own parts.
• All members of the group should be able to answer the questions during the presentation.

Check the assignment inn Moodle for details on each part.

1. Make sketches for the mood board
2. Make sketches for the poster
3. Write down ideas for the marketing campaign 
4. Think of possible future innovations (only if you are in a group of four)

Thinking points

1. Design the product. What will it look like. Is it practical? etc.
   
2. Manufacture the product. Where? How much will it cost to make it there? shipping costs? etc. 
3. Think of a target group. Who do you think will want to buy it? 
4. Set up a marketing campaign with a poster, a website, a commercial, or ... ?

Class 1

• Make up a group of three or four people. Tell your teacher.

• Come up with your basic idea and divide tasks: 

1. Make sketches for the poster
2. Make sketches for the moodboard
3. Write down ideas for the marketing campaign 
4. Future innovations (only if you are in a group of four)

time.com

Ads for non-existing products were even used for political use in the former Soviet Union

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