3. Lecture or talk

• Engels
• MBO
• Studiejaar 1

Welcome !

Are you ready?

🧥 & 🧢 are taken off?

🍴 and chewing gum are put/thrown away?

 📱 &  🎧 are out of sight?

💻 on your table, with lesson-up on your screen?

How are you feeling today?

😒🙁😐🙂😃

By the end of this week you can ...

Explain what a sonic identity is.

Can complete sentences using 3 marketing, strategy and execution vocabulary words.

Can recall key information from an interview.

Can recall key information from an article.

Why do you think companies use music in their advertising?

Why perfume and promiscuity

Our sense of smell is strongly tied to our emotions and sexual desires, we can create deep emotional connections to various smells 

Vocabulary 1

Complete part A and B.

Use Cambridge dictionary for help.

After 8 minutes, comprehension check.

Part A

1. Niche

2. Cultivate

3. Algorithm

4. Repurpose

5. Infographic

6. Leverage

7. Alignment

8. Segment

Part B

1. Cultivate
2. Repurposing
3. Segment
4. Niche
5. Leveraging
6. Algorithm
7. Infographic
8. Alignment

2. C_lt_v_t_ (v) create an atitude or a feeling in someone

Now you can ...

Complete sentences using marketing vocabulary words.

5. We're ____ the current popularity of our products in the US to expand into other markets where we think they will have similar effect.

Now you can ...

Complete sentences using business strategy and execution words.

Listening

Listening for gist

Listening comprehension part A, part B

Now you can ...

Recall information form an interview.

(6) What trend are we seeing with customers that marketing teams are responding to?

1. It was asked in the interview YES
2. It was not asked in the interview NO

(5) In the near future, marketing videos are going to be increasingly

1. Interactive
2. Entertaining
3. Short

Now you can ...

Recall information form an article.

Reading

Reading for gist

Reading comprehension

After 15 minutes, report back.

(8) A reason for the importance of artificial intelligence in Amp’s production

1. Paragraph A
2. Paragraph D
3. Paragraph E
4. Paragraph F

Now you can ...

Recall information form an article.

For the next lesson I want to focus on ...

1. Vocabulary
2. Writing
3. Listening

Welcome !

Are you ready?

🧥 & 🧢 are taken off?

🍴 and chewing gum are put/thrown away?

 📱 &  🎧 are out of sight?

💻 on your table, with lesson-up on your screen?

Study session

Vocabulary - Writing - Listening

First 5 minutes in silence, after you may whisper. 

Today you are going to ...

1. Vocabulary
2. Writing
3. Listening

By the end of the lesson I can ... I am going to proof this by ...

Proof of what you have done/learned

Are you proud of your result?

1. Yes
2. No