Elevator Pitch - Lesson 1

• Engels
• MBO
• Studiejaar 2

Addressing Audiences

Elevator Pitch

To Do:

- Introduction

- Watching/Listening

-Speaking

Pitches and Presentations

Types of presentations:

- Instructive

- Informative

- Persuasive

A pitch is a type of persuasive presentation.

Pitches

Pitches have several elements in common:

- Pitchers introduce themselves, possibly stating their position in their (future) company.

- Pitchers state the purpose of their pitch and/or describe their product or business.

- Pitchers state their product's or business's USPs (unique selling points).

- Pitchers invite their audience to a follow-up, for example by providing their contact details. 

Questions to consider

a. Have you ever given a presentation of any kind? Was it in English or in Dutch? What kind of presentation was it: did you have to sell something, give instructions or introduce yourself?

b. What did you find difficult and why? Would you know how to overcome these difficulties next time you are giving a presentation? What would you need to do differently?

c. Have you ever attended a network or career event? Did you tell someone there about who you are and what you do? Do you think this went well?

d. What things do you think are important when you're giving a presentation? Think of at least three things and discuss these with each other. 

Presentations

Watching/Listening

Exercise 1-5: Watch the clips and answer the questions.

DIY

Come up with a new product yourself, for example an app you'd like to develop or something else you're missing in the digital world. You can read magazines online for inspiration if you want.

You're going to pitch this product. Make notes on what you want to say about your product.

  

Next Week:

Task Elevator Pitch:  explanation + preparation