How to give a pitch

• Engels
• MBO
• Studiejaar 1

Pitch presentation

So, how was your Spring break?

😒🙁😐🙂😃

Lesson goals

• Learn what a pitch presentation and pitch idea is.

•  Learn how to present a pitch presentation with relevant vocabulary.

• How to pitch an idea. 
• To practise and expand vocabulary and phrases associated with basic sales pitch strategies.
• Able to identify the difference between a good or bad pitch presentation. 

What does rebuttal mean?

1. To disapprove or deny a statement or opinion in a form of a counter-argument.
2. To approve and accept a statement or opinion in the form of an argument.

What is a pitch presentation and a idea pitch?

The pitch presentation is a 20-minute (or so) slide presentation, usually done live but with either PowerPoint or Keynote slides in the background, that tells investors about a new business.

An idea pitch is when you present a business idea to others

Warm-up discussion

Do you sometimes pitch ideas to your boss, colleagues or business associates, etc?

How do you start a pitch presentation?

Good vs Bad pitch presentations

You are going to watch two examples of pitch presentation.

- Write down what makes a good pitch presentation and what makes a bad one. 

What did he do right with his pitch presentation?

What did he do wrong with his pitch presentation?

Describing an idea

Choose one or more suitable adjectives to describe each of the ideas below.

• Go to your worksheet and complete the exercise 2.

Describing an idea - answer sheet

Possible answers:

1. stupid

2. crazy, stupid

3. sensible

4. radical, risky

5. risky

6. creative, sensible

Listening - Marketing campaign 

Howard and Pablo work in the marketing department of a manufacturer of powerful household

blenders. Howard has an interesting idea for a marketing campaign. Listen to the dialogue and answer the questions below.

1. What problem is the company currently experiencing?

2. What is the company’s current marketing strategy?

3. What is Howard’s idea?

4. Does Pablo accept or reject his idea?

Listening -  Answers

1. low sales and limited marketing budget

2. writing blog posts about food recipes

3. to create viral videos of blending non-food items

4. accepts

Useful expressions - Vocabulary

Complete the dialogue with the expressions below.

Go to your worksheet and complete this exercise

You can work with your neighbour or alone to complete this exercise. 

Useful expressions - Answers

1. how about ...-ing

2. What do you mean ...

3. Do you really think it will work?

4. I think it’s worth a try

5. let’s try it

Roleplay - Pair work

Think about the company you work in. 

• Do you have any great ideas about a process that can be improved, or a way to cut costs? 
• See if you can make a short list of a few of these ideas. 
• Choose one idea and then practise a role play with your partner where you explain and defend your idea. 
• Try to use the language in this lesson.

Why do you think some ideas become very popular and others don't?