Period 1 Lesson 1

• Engels
• MBO
• Studiejaar 1

Lesson 1 - Introduction

Have you ever sold something online or in person? 

Where? How? To whom? For how much? Etc.

Do you know what the meaning of e-commerce is?

Period 1 - Schedule

Lesson 1 - Introduction of the topic + discussion

Lesson 2 - Different types of e-commerce + reading strategies

Lesson 3 - Recap reading strategies + start research

Lesson 4 - Discussion with peers about the chosen branch

Lesson 5 - Writing a summary (including theory) (GO/NO GO)

Lesson 6 - Reading 

Own company

B2B

B2C

C2B

C2C

Can you think of other examples??

Lesson 2

- Reading strategies

- Introduction of the assignment 
Different types of e-commerce

Reading strategies

- Do you know any reading strategies?

- Do you use any?

Why use reading strategies?

Reading strategies can help you to:

- Improve your reading comprehension skill (better understanding of the text).

- Increase your motivation when reading (if you know what you read, it could be fun).

- Remember the content of a text and recall the information you need.

- Because you probably won't have enough time to read everything in-depth.

Some important reading strategies

1. Predictive reading (voorspellend lezen)
2. Skimming (globaal lezen)
3. Scanning (specifieke woorden zoeken) 
4. Reading in-depth (intensief lezen)
5. Inferring (making an educated guess)
   

Look at these images and the text.

Is the ELZA (eerste en laatste zin alinea lezen) method part of the skimming strategy?

Size matters

Here’s something to think about the next time you go shopping. Have you ever noticed

how many trolleys are available when you go to the supermarket? In my experience,

it seems like hundreds! But how about the number of hand baskets? 

I struggle to find even one, especially when I only need a few items. Why might this be

the case? Well it seems to be a tactic used to encourage us to buy more. If you are

walking around with an empty trolley, you are more tempted to fill it, so if you a planning

on only doing a quick shop, always try to find a basket. It will be lighter, easier to use

and is sure to save you money! 

Instruction: start skimming the text, you have 20 seconds

What is the text about?

Size matters - now read the whole text

Here’s something to think about the next time you go shopping. Have you ever noticed

how many trolleys are available when you go to the supermarket? In my experience,

it seems like hundreds! But how about the number of hand baskets? 

I struggle to find even one, especially when I only need a few items. Why might this be

the case? Well it seems to be a tactic used to encourage us to buy more. If you are

walking around with an empty trolley, you are more tempted to fill it, so if you a planning

on only doing a quick shop, always try to find a basket. It will be lighter, easier to use

and is sure to save you money! 

What can you find in large numbers at a supermarket according to the text?

1. You can always find large numbers of hand baskets at a supermarket.
2. You can always find large numbers of trolleys at a supermarket.
3. You can always find large numbers of bread at a supermarket.
4. You can always find large numbers of cashiers at a supermarket.

Why can the large number of trolleys be a problem?

1. It can be a problem because you might only want a few things but be tempted to buy more because of the room in the trolley.
2. It can be a problem because you might only want a few things but be tempted to buy more because of the room in the hand basket.
3. It might be a problem because it could hinder the guests at a supermarket.
4. It might be a problem because it might be costly for the owner of the supermarket.

Why is it a good idea to use a basket instead of a trolley?

1. It is a good idea because a basket is more comfortable than a trolley, and it is so cool when you hold it.
2. It is a good idea because a basket is lighter, easier to use and may even save you money.

Different types of E-commerce

Check assignment 

Lesson 3

- Recap reading strategies

- Start/continue your research (read articles, write down words in your word list, compare articles and so on)

Do you remember?

Predictive reading 

Skimming 

Scanning 

Reading in-depth 

Inferring 

Research

After choosing a type of E-commerce do the following:

Do research what it includes and by which big companies.

What do they sell? How? Where? To whom?

Read multiple articles about it and keep a word list on the side.

Lesson 5 - Summary

Write down your summary of 250-300 words.

What is so interesting about your type of e-commerce? Which big brands are active in it? How do they sell their products? Etc.

Include the words you have written down in your word list.

Today

Deadline summary assignment!

Rounding-off the different types of e-commerce

Dropshipping, a hit or a miss?

Reading assignment

Lesson 4 - Discussion

Have multiple  discussions with your peers about the pros and the cons (voor- en nadelen) of this type of e-commerce. 

Write down at least three possible solutions on the cons for your branch and other branches.

01:09

What kind of issues do you think Mark Tilbury is talking about when mentioning dropshipping?

02:41

How would you try to make sure the quality of the products are top notch?

05:07

(In your opinion) Which of these options is the most important when you're making sales?

Making sure the supplier is trustworthy.

Be on time to catch the next fad (trend).

Try to have the highest possible profit margin at all cost.

The quality matches the price of the product.

07:53

Can you mention more reasons why starting your own business could be wise?

Lesson 6 - Toets voorbereiding

(Tekst over commercie met vragen zoals op de toets).

Reading assignment

Innovation in business

Ending assignment 1

Try creating a short summary from what you've learned               (IN PAIRS AND IN ENGLISH) with the following words:

Branches, articles, B2B, B2C, dropshipping, e-commerce, company, social commerce and profit.