2.1 The life of luxury

• Engels
• MBO
• Studiejaar 1

Welcome to the lesson

PLAN FOR TODAY:

2nd part of the lesson: 2.1 The life of luxury

What kinds of products do you associate with luxury brands?

Have you ever bought anything from a luxury brand? What was it?

Some people think that spending large amounts of money on luxury brands is crazy. Do you agree?

BVLGARI associations?

CORE BUSINESS

- luxury jewellery

BRAND EXTENSION:

- parfume, clothing...

Video

Exercise 2,3,4 page 18

Vocabulary exercises

6 page 18

7 page 19

PROJECT- short presentation (max 4 p)

Research an advertising campaign(luxury brand)

Show the campaign (youtube/magazine)

Describe the campaign/who was involved (celebrity endorsement)/ the slogan

Target group

How does it make you feel/Was it effective/ineffective

(all information: 9A page 19)