Sweet Success: The Evolution of Cadbury Advertising

Sweet Success: The Evolution of Cadbury Advertising

Learning Objective

At the end of the lesson, you will understand the development of Cadbury advertising from its inception to the present day.

What do you already know about Cadbury's advertising history?

Introduction to Cadbury

Cadbury is a British multinational confectionery company, known for its chocolate products and its long history in the industry.

Early Advertising Strategies

Cadbury's early advertising focused on highlighting the quality and uniqueness of its chocolate products, often using illustrations and simple slogans.

Expansion and Innovation

As Cadbury expanded globally, its advertising evolved to reflect cultural diversity and incorporate new marketing techniques.

Iconic Campaigns

Cadbury's iconic campaigns, such as 'Cadbury Dairy Milk - Glass and a Half Full Productions,' have become synonymous with the brand's image.

Digital Era

In the digital age, Cadbury has embraced social media and online advertising to engage with a wider audience and adapt to changing consumer behaviors.

Interactive Activity: Analyzing Advertisements

Students will analyze a selection of Cadbury advertisements and identify key elements such as target audience, messaging, and visual appeal.

Impact of Advertising on Sales

Examine how effective advertising has contributed to Cadbury's sales and market share over the years.

Ethical Considerations

Discuss the ethical responsibilities of companies like Cadbury when creating advertising campaigns, particularly in relation to health and social impact.

Innovative Approaches

Explore how Cadbury continues to innovate in advertising, incorporating storytelling, experiential marketing, and partnerships with social causes.

Collaborative Project: Create an Ad Campaign

Students will work in groups to develop a creative ad campaign for a new Cadbury product, considering target audience, messaging, and media channels.

Adapting to Consumer Trends

Examine how Cadbury adapts its advertising to align with changing consumer preferences, including the focus on health-conscious products and sustainability.

Social Responsibility in Advertising

Discuss Cadbury's initiatives to promote social responsibility and positive societal impact through its advertising campaigns.

Future of Cadbury Advertising

Explore potential future trends and innovations in advertising that Cadbury may adopt to stay competitive and relevant in the market.

Review and Reflection

Reflect on the key learnings from the lesson and share insights gained about the evolution of Cadbury advertising.

Assessment: Advertising Analysis

Students will complete an assessment analyzing a recent Cadbury advertisement, focusing on its effectiveness and impact.

Conclusion and Recap

Summarize the key points covered in the lesson and emphasize the significance of understanding the evolution of Cadbury advertising.

Q&A Session

Engage in a Q&A session to address any remaining questions or thoughts about Cadbury's advertising history.

Homework Assignment

Students will research and analyze a current Cadbury advertising campaign and prepare a short presentation for the next class.

Next Steps

Encourage students to stay updated on Cadbury's advertising developments and consider the broader impact of advertising in their daily lives.

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.