Lesson 1

Lesson 1
Brand marketing 
Discuss the question:
Products are made in factories, but brands are made in the mind"
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Slide 1: Diapositive
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Lesson 1
Brand marketing 
Discuss the question:
Products are made in factories, but brands are made in the mind"

Slide 1 - Diapositive

Ikea
Microsoft
Apple
Dior
Disney
Tesla
Balenciaga
Netflix
Would you buy any of the following brands?

Slide 2 - Carte mentale

Slide 3 - Diapositive

How affordable are those brands nowadays?
Why do you think some people dislike brands?

Slide 4 - Question ouverte

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Slide 12 - Diapositive

Present Continuous for annoying actions
Subject + to be (am/is/are) + always+ Verb(ing)
Examples:
1. My parents are always interrupting me.
2. She is always forgetting her phone everywhere.
3. My colleague is always asking about his duties.

Slide 13 - Diapositive

For future plans 
Use Present Continuous for expressing plans and future meetings
Examples:
1. I'm having dinner with my relatives tonight.
2. He is visiting New York next month.
3. Chanel is announcing about their new collection this winter.

Slide 14 - Diapositive