Lessonweek 3.1. Lesson 1/2 Brands Starting Up & Vocabulary

Welcome (back)
English - Miss Grootenboer
Level 4 - BOL

Market Leader Intermediate - Unit 1  (Brands)
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Slide 1: Diapositive
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Welcome (back)
English - Miss Grootenboer
Level 4 - BOL

Market Leader Intermediate - Unit 1  (Brands)

Slide 1 - Diapositive

Goals for today
1. Freshen up our English
2. Start Unit 1  Brands
3. Learn new Vocabulary about Brands

Slide 2 - Diapositive

To do list
1. Looking back at your internship
2. Tests & Deadlines
2. Starting Up A, B
3. Vocabulary A, B, C

Slide 3 - Diapositive

I have a book:
Nope, I have ordered it, but it's not in yet

Slide 4 - Sondage

Looking back at your internship!
Share 3 things that you learned in the passed 10 weeks. (In English, in full sentences please).

Slide 5 - Question ouverte

I used English in my internship:
Yes
No
A little
I wish I did

Slide 6 - Sondage

Test & Deadlines

Slide 7 - Diapositive

timer
4:00

Slide 8 - Diapositive

Starting Up A
(Do the exercise in your notebook and send in a picture of your work)

Slide 9 - Question ouverte

Slide 10 - Diapositive

timer
4:00

Slide 11 - Diapositive

Starting Up B
Send a photo of your work.
(Listen to the extract, if you want you can read along on page 152)

Slide 12 - Question ouverte

Slide 13 - Diapositive

timer
2:00
Brand Loyalty
Brand image
Brand stretching
Brand awareness
Brand name
The title given to a product by the company that makes it. 
Using an existing name on another type of product
the ideas and beliefs people have about a brand
the tendency to always buy a particular brand
how familiar people are with a brand (or its logo and slogan)

Slide 14 - Question de remorquage

timer
2:00
Product launch
Product lifecycle
Product range
Product placement
Product endorsement
The set of products made by a company
The use of a well-known person to advertise products
when products are used in films or TV programmes
the introduction of a new product to the market
the length of time people continue to buy a product

Slide 15 - Question de remorquage

timer
2:00
Market leader
Market research
Market Share
Market challenger
Market segment
the percentage of sales a company has
customers of a similar age, income level or social group
the best-selling product or brand in a market
information about what consumers want or need
the second best-selling product or brand in a market

Slide 16 - Question de remorquage

timer
3:00

Slide 17 - Diapositive

Slide 18 - Diapositive

Next time
Reading & Listening

Slide 19 - Diapositive

Do you feel like you learned something today?
Yes
No

Slide 20 - Sondage

What have you learned?
Share in English please!

Slide 21 - Carte mentale

Questions

Slide 22 - Diapositive