Lessonweek 3.1. Lesson 1/2 Brands Starting Up & Vocabulary
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La durée de la leçon est: 45 minÉléments de cette leçon
Slide 1 - Diapositive
Slide 2 - Diapositive
Slide 3 - Diapositive
I have a book:
Nope, I have ordered it, but it's not in yet
Slide 4 - Sondage
Looking back at your internship!
Share 3 things that you learned in the passed 10 weeks. (In English, in full sentences please).
Share 3 things that you learned in the passed 10 weeks. (In English, in full sentences please).
Slide 5 - Question ouverte
I used English in my internship:
Yes
No
A little
I wish I did
Slide 6 - Sondage
Slide 7 - Diapositive
Slide 8 - Diapositive
Starting Up A
(Do the exercise in your notebook and send in a picture of your work)
(Do the exercise in your notebook and send in a picture of your work)
Slide 9 - Question ouverte
Slide 10 - Diapositive
Slide 11 - Diapositive
Starting Up B
Send a photo of your work.
(Listen to the extract, if you want you can read along on page 152)
Send a photo of your work.
(Listen to the extract, if you want you can read along on page 152)
Slide 12 - Question ouverte
Slide 13 - Diapositive
timer
2:00
Brand Loyalty
Brand image
Brand stretching
Brand awareness
Brand name
The title given to a product by the company that makes it.
Using an existing name on another type of product
the ideas and beliefs people have about a brand
the tendency to always buy a particular brand
how familiar people are with a brand (or its logo and slogan)
Slide 14 - Question de remorquage
timer
2:00
Product launch
Product lifecycle
Product range
Product placement
Product endorsement
The set of products made by a company
The use of a well-known person to advertise products
when products are used in films or TV programmes
the introduction of a new product to the market
the length of time people continue to buy a product
Slide 15 - Question de remorquage
timer
2:00
Market leader
Market research
Market Share
Market challenger
Market segment
the percentage of sales a company has
customers of a similar age, income level or social group
the best-selling product or brand in a market
information about what consumers want or need
the second best-selling product or brand in a market
Slide 16 - Question de remorquage
Slide 17 - Diapositive
Slide 18 - Diapositive
Slide 19 - Diapositive
Do you feel like you learned something today?
Yes
No
Slide 20 - Sondage
What have you learned?
Share in English please!
Share in English please!
