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Powers of persuasion
Power of Persuasion
How to get people to do and believe what you want them to do and believe...
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Slide 1:
Tekstslide
Engels
Middelbare school
havo
Leerjaar 4
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Power of Persuasion
How to get people to do and believe what you want them to do and believe...
Slide 1 - Tekstslide
What do you do when you want to persuade someone to do something?
Slide 2 - Open vraag
Are you successful in persuading people to do what you want?
nearly always
sometimes
hardly ever
Slide 3 - Poll
Slide 4 - Video
Ethos
Pathos
Logos
an appeal to emotion, an attempt to evoke either positive or negative emotional response in the consumer
an appeal to logic or reason; gives you the evidence and statistics, "straight facts" about the product
an appeal to credibility or character; will try to convince you that the company is more reliable; involves endorsement from reliable experts
Slide 5 - Sleepvraag
Now decide if the following examples are ethos, pathos or logos
Slide 6 - Tekstslide
A child is shown covered in bug bites after using an inferior bug spray.
A
ethos
B
pathos
C
logos
Slide 7 - Quizvraag
Sprite Zero is 100% sugar-free.
A
Ethos
B
Pathos
C
Logos
Slide 8 - Quizvraag
A commercial shows an image of a happy couple riding in a Corvette.
A
Ethos
B
Pathos
C
Logos
Slide 9 - Quizvraag
Miley Cyrus appears in Oreo advertisements
A
Ethos
B
Pathos
C
Logos
Slide 10 - Quizvraag
Cardiologists recommend Ecotrin more than any other brand of aspirin.
A
Ethos
B
Pathos
C
Logos
Slide 11 - Quizvraag
1
Slide 12 - Video
01:27
This commercial is mainly
A
ethos
B
pathos
C
logos
Slide 13 - Quizvraag
1
Slide 14 - Video
01:19
This commercial is mainly...
A
ethos
B
pathos
C
logos
Slide 15 - Quizvraag
So....when you think about your commercial....
remember to put in some ethos/pathos/logos
Slide 16 - Tekstslide
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