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awareness commercial lesson
Awareness commercials
Today we're going to look at some awareness commercials to see what they have in common and where they might differ.
1 / 13
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Slide 1:
Tekstslide
Engels
Voortgezet speciaal onderwijs
Leerroute 4
In deze les zitten
13 slides
, met
interactieve quizzen
,
tekstslides
en
4 videos
.
Lesduur is:
15 min
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Awareness commercials
Today we're going to look at some awareness commercials to see what they have in common and where they might differ.
Slide 1 - Tekstslide
What should be in an awareness campaign?
Slide 2 - Woordweb
Ethos/pathos/logos......
Remember these rhetorical devices to convince your audience your points/products are good? Let's find out.....
Slide 3 - Tekstslide
Ethos
Pathos
Logos
Uses facts, logic to persuade people.
Plays on people's emotions
Uses credibility (e.g. doctors, celebrities) to convince.
Slide 4 - Sleepvraag
Now let's look at some old awareness campaigns.
Slide 5 - Tekstslide
Slide 6 - Video
Slide 7 - Video
Slide 8 - Video
Slide 9 - Video
Which rhetorical device was used most?
A
Ethos
B
Pathos
C
Logos
Slide 10 - Quizvraag
Which commercial was your favourite?
dumb way to die
quit smoking
Plastic
Migrants
Slide 11 - Poll
Which one was the most effective in your opinion?
dumb ways to die
quit smoking
Plastic
migrants
Slide 12 - Poll
Your own
When devising your own commercial make sure you:
- think about your target audience
- decide how they'll most likely be persuaded
- choose what rhetorical device(s) you'll be using
- write a clear script
Slide 13 - Tekstslide
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