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Professional English in Use- chapters 4
Chapter 4
Marketing strategy and plan
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Chapter 4
Marketing strategy and plan
Slide 1 - Tekstslide
A company's marketing [answer1] describes how it will position itself in the minds of consumers in a specific marketplace.
A
STEP
B
strategy
C
goals
D
overview
Slide 2 - Quizvraag
The marketing [answer2] is the document that specifies amongst others the methods and activities that will be used
A
strategy
B
CV
C
target
D
plan
Slide 3 - Quizvraag
Any marketing plan will also invariably contain specified marketing goals or [answer3]: you have to know what you want to achieve.
A
achievements
B
ambitions
C
objectives
D
statistics
Slide 4 - Quizvraag
The development of a solid marketing plan should start with a thorough [answer4] of several things:
A
analysis
B
overview
C
documentation
D
archive
Slide 5 - Quizvraag
USP is the abbreviation of
A
Unbelievably Sexy Product
B
Unique Selling Point
C
Unique Seasonal Plan
D
Undefined Series Production
Slide 6 - Quizvraag
Name a brand's USP
Slide 7 - Woordweb
The marketing objectives have to be (find the one that does NOT fit)
A
achievable
B
measurable
C
realistic
D
generic
Slide 8 - Quizvraag
The final chapter in any marketing plan is always about [answer8] , this part describes how the success of the marketing plan will be measured.
A
surveying
B
outsourcing
C
tracking
D
rating
Slide 9 - Quizvraag
Often there is also an [answer9] summary at the beginning of the marketing plan
A
executive
B
introductory
C
abstract
D
assessing
Slide 10 - Quizvraag
The execution of a marketing plan will always require a certain amount of financial and/or human [answer10].
A
resources
B
ressources
C
ressorces
D
sources
Slide 11 - Quizvraag
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