Advertising - Persuasive Techniques

• Engels
• Middelbare school
• vwo
• Leerjaar 5

Analyzing text types:

- Commercials

-Print Advertising 

• Attention, Products, Art, Entice, Sales, Community, Emotions, Premium, Status, Sophistication, Persuasion, Spotlight

Warm-up!

What is advertising?

How does it affect us/society?

What do you know about Ethos, Pathos, Logos?

• modes of persuasion used to convince audiences

• Credibility

• Emotions

• Logic

Identify these in the following commercial. All 3 are used!

What is a print ad?

1. A 30 second commercial that interrupts YouTube videos
2. advertisements that are printed in soft copy
3. advertisements that are written in the sand
4. advertisements that are printed in hard copy

Which four techniques are used in print advertising?

1. Problem & Benefit, Baskin Robbins Effect, Testimonial, Association
2. Bandwagon effect, Rollercoaster effect, Association, Testimonial
3. Problem & Benefit & Association
4. Association, Testimonial, Problem & Benefit, Bandwagon Effect

• Association

• Lego can become anything; it all depends on what you see.  Strong association with imagination and creation.

Based on how this ad makes you feel, which advertising technique do you think is being used?

• Testimonial

• This particular celebrity endorses the product. Therefore, it must be good!

• Problem & Benefit

• Possible problem: Artificial flavours are commonly  used. Benefit: Heinz is the only company to use real tomatoes!

• Bandwagon effect

• It MUST be great if everyone else is buying it! Therefore: I need it too.

Post a print ad using the advertising technique assigned to your group: