Lesson on Advertising (Unit 4)

• Engels
• Middelbare school
• havo
• Leerjaar 3

3H2

Good morning! Make sure you are ready to get started 

Advertising

Persuasive Techniques

Analogy, rhetorical question, inclusive language etc...

Appeal to emotion

Bandwagon effect

Testimonial - Celebrity Endorsement

Association

Association

Problem and  Benefit

QUIZ TIME

Time to join the Lesson Up

1. Appeal to emotion
2. Bandwagon
3. Problem/benefit
4. Association

1. Appeal to emotion
2. Bandwagon
3. Problem/benefit
4. Association

1. Appeal to emotion
2. Testimonial
3. Problem/benefit
4. Association

1. Appeal to emotion
2. Bandwagon
3. Problem/benefit
4. Association

1. Appeal to emotion
2. Testimonial
3. Association
4. Bandwagon

Next week's task

Find an advertisement that you react strongly to (e.g. you love it, you hate it, you (dis)like the brand, you (dis)like the message, you remember it clearly...)

Do a SEE-THINK-WONDER activity (make a table) and submit the table, as well as the advertisement on classroom (see assignment). 

3 additional questions 

1. Who is the target audience of this advertisement?

2. What messages are being sent? 

3. What is the purpose of the advertisement?

See-Think-Wonder

1. What do you see?
2. What do you think about?
3. What does that make you wonder?  

Advertising

TASK

Look at your advertisement. 

Answer the following questions:

Which of the techniques do you recognise? (the ones we just discussed, as well as the persuasive techniques from the hand out). 

What is the effect of the technique?

Write down your findings and be ready to explain.  

Advertising Campaigns

- Groups of 3/4 - don't exclude people, please

- At least 4 advertisements

- Message/product 

- Which techniques would you use and why

- Be prepared to pitch it