Elevator pitches

• Engels
• MBO
• Studiejaar 1

Advertise yourself

What we'll do today

-Introduction of the next project: Pitch for advertisers

-More insight and a quick quiz

-Start up on the project

Do you know what an elevator pitch is

Yes

No

I know it by name

What do you remember about elevator pitches

The structure of your pitch

• Introduce yourself and your project
• What's your situation right now
• How will the advertisers help you with this situation
• What will the advertisers gain from their investment

• Optional: give a one liner summarising your pitch or goal
  

Helpful WH questions 

Who (are you/are your readers)

 Where (are you based/will the magazine be distributed)

 When (will the magazine be published)

 Why (should your advertiser post in your magazine)

 What (is in your magazine)

How (will their advertisements be placed)

Sharktank examples

What's the first thing you do in your pitch?

1. Explain your situation
2. Motivate clients to invest
3. Introduce yourself
4. Explain your project

What makes a pitch a pitch?

1. The pitch is short and to the point
2. The pitch is long and simple
3. The pitch is short and complicated
4. The pitch is long and complicated

What should you *not* do during a pitch

1. Be motivated about your project
2. Thank your client's for listening
3. Only read from your notes
4. Keep it to the point

Your assignment

Create a pitch for potential advertisers for your magazine, you'll need to convince them to advertise in your magazine

You can make the presentation in pairs, or you can make the pitch with your project-group. 1/2 people will end up presenting

Your pitch needs to be between one and two minutes.

I understand the assignment and can continue on my own

😒🙁😐🙂😃

• Introduce yourself and your project
• What's your situation right now
• How will the advertisers help you with this situation
• What will the advertisers gain from their investment

• Optional: give a one liner summarising your pitch or goal
  

WH-questions

Who

Where

When

Why

What

How

-----------------------------------------Some of you have done a pitch in an earlier Thema, you can use it as inspiration

• Introduceer jezelf en je project
  
• Wat is je huidige situatie
  
• Hoe helpen adverteerders jou met deze situatie
  
• Wat zullen de adverteerders krijgen door in jou te investeren
  

• Optioneel: Heb een one-liner om je pitch of goal in het kort uit te leggen.
  

WH-vragen

Wie

Waar

Wanneer

Waarom

Wat

Hoe

-----------------------------------------Jullie hebben voor Engels al eerder een pitch gedaan, deze kan je ook gebruiken