Digital Marketing

• Communicatie
• HBO
• Studiejaar 1

Which digital marketing strategy focuses on creating and distributing valuable and relevant content to attract and engage a target audience?

1. SEO
2. Content Marketing
3. A/B Testing
4. Big Data

What does SEO stand for?

1. Search Engine Optimisation
2. Social Engagement Outreach
3. Social Engagement Outreach
4. Sponsored Event Organisation

What is a type of online advertising that blends in with the surrounding content and looks like natural content?

1. Content Marketing
2. Native Advertising
3. Inbound Marketing
4. Retargeting

Which technique involves comparing two versions of a webpage or element to determine which one performs better?

1. Bounce Rate
2. Keyword Research
3. Conversion Rate Optimisation
4. A/B Testing

What does bounce rate measure in website analytics?

1. The percentage of visitors who leave the website after viewing only one page
2. The time it takes for a website to load completely
3. The number of times visitors return to a website within a specific time period
4. The number of unique visitors to a website in a given time frame

What term describes a website design that adapts to different screen sizes and devices?

1. Responsive Design
2. Retargeting
3. User Experience (UX)
4. Conversion Rate Optimization

What is the process of displaying targeted ads to users who have previously interacted with a website or brand?

1. Conversion Rate Optimization
2. User Experience (UX)
3. Retargeting
4. A/B Testing

What does UX stand for in the context of digital marketing?

1. User Experience
2. Uninvited Experience
3. Uninterrupted Exchange
4. Universal Expansion

What metric measures the percentage of people who completed a desired action on a single web page, such as filling out a form?

1. Conversion Rate
2. Closed-Loop Marketing
3. Click Through Rate (CTR)
4. Key Performance Indicator (KPI)

What is the term used to measure the rate at which website visitors complete a desired action, such as making a purchase or filling out a form?

1. User Experience (UX)
2. Key Performance Indicator (KPI)
3. Big Data
4. Conversion Rate

What metric measures the percentage of people who click on a specific link or ad compared to the total number of impressions it receives?

1. A/B Testing
2. Keyword Research
3. Closed-Loop Marketing
4. Click Through Rate (CTR)

Which term refers to the practice of improving how customers find your product or service on search engines through paid advertising?

1. Pay-Per-Click (PPC)
2. Search Engine Marketing (SEM)
3. Search Engine Optimization (SEO)
4. Cost Per Click (CPC)

Which advertising model requires advertisers to pay a fee each time their ad is clicked on a search engine results page?

1. Ad Rank
2. Pay-Per-Click (PPC)
3. Quality Score
4. Cost Per Click (CPC)

What is the webpage where users are directed after clicking on an ad, designed to fulfill the user's intent and encourage conversions?

1. Ad Groups
2. Remarketing
3. Conversion Tracking
4. Landing Page