Digital Marketing

• Communicatie
• HBO
• Studiejaar 1

Which digital marketing strategy focuses on creating and distributing valuable and relevant content to attract and engage a target audience?

1. SEO
2. Content Marketing
3. A/B Testing
4. Big Data

What does SEO stand for?

1. Search Engine Optimisation
2. Social Engagement Outreach
3. Social Engagement Outreach
4. Sponsored Event Organisation

What is a type of online advertising that blends in with the surrounding content and looks like natural content?

1. Content Marketing
2. Native Advertising
3. Inbound Marketing
4. Retargeting

Which technique involves comparing two versions of a webpage or element to determine which one performs better?

1. Bounce Rate
2. Keyword Research
3. Conversion Rate Optimisation
4. A/B Testing

What does bounce rate measure in website analytics?

1. The percentage of visitors who leave the website after viewing only one page
2. The time it takes for a website to load completely
3. The number of times visitors return to a website within a specific time period
4. The number of unique visitors to a website in a given time frame

What is a negative keyword in digital marketing?

1. A keyword that has a low search volume
2. A keyword that is not relevant to the advertiser's product or service
3. A keyword that is highly competitive and expensive
4. A keyword that is commonly misspelled

Which term refers to measurable values used to track and assess the success of a marketing campaign?

1. Click Through Rate (CTR)
2. Key Performance Indicator (KPI)
3. Customer Lifetime Value (CLV)
4. Conversion Rate

What does CLV stand for in digital marketing?

1. Conversion Landing Value
2. Customer Lifetime Value
3. Click Limit Value
4. Content Linking Variable

Which marketing approach focuses on attracting and engaging customers through relevant and helpful content?

1. Outbound Marketing
2. Responsive Design
3. Closed-Loop Marketing
4. Inbound Marketing

What term describes a website design that adapts to different screen sizes and devices?

1. Responsive Design
2. Retargeting
3. User Experience (UX)
4. Conversion Rate Optimization

What is the process of displaying targeted ads to users who have previously interacted with a website or brand?

1. Conversion Rate Optimization
2. User Experience (UX)
3. Retargeting
4. A/B Testing

What does UX stand for in the context of digital marketing?

1. User Experience
2. Uninvited Experience
3. Uninterrupted Exchange
4. Universal Expansion

What metric measures the percentage of people who completed a desired action on a single web page, such as filling out a form?

1. Conversion Rate
2. Closed-Loop Marketing
3. Click Through Rate (CTR)
4. Key Performance Indicator (KPI)

Which marketing strategy involves analyzing customer data to personalize marketing efforts and improve customer experience?

1. Content Marketing
2. Big Data
3. SEO
4. Native Advertising

What term describes a marketing strategy that aims to track a customer's journey from initial contact to conversion and beyond?

1. Inbound Marketing
2. Bounce Rate
3. Closed-Loop Marketing
4. Marketing Automation

What is the term used to measure the rate at which website visitors complete a desired action, such as making a purchase or filling out a form?

1. User Experience (UX)
2. Key Performance Indicator (KPI)
3. Big Data
4. Conversion Rate

What metric measures the percentage of people who click on a specific link or ad compared to the total number of impressions it receives?

1. A/B Testing
2. Keyword Research
3. Closed-Loop Marketing
4. Click Through Rate (CTR)

Which term refers to the practice of improving how customers find your product or service on search engines through paid advertising?

1. Pay-Per-Click (PPC)
2. Search Engine Marketing (SEM)
3. Search Engine Optimization (SEO)
4. Cost Per Click (CPC)

What metric is used by search engines to evaluate the relevance and quality of ads and keywords?

1. Ad Extensions
2. Landing Page
3. Conversion Tracking
4. Quality Score

Which advertising model requires advertisers to pay a fee each time their ad is clicked on a search engine results page?

1. Ad Rank
2. Pay-Per-Click (PPC)
3. Quality Score
4. Cost Per Click (CPC)

What is the webpage where users are directed after clicking on an ad, designed to fulfill the user's intent and encourage conversions?

1. Ad Groups
2. Remarketing
3. Conversion Tracking
4. Landing Page

Which strategy targets ads to users who have previously interacted with a website or brand?

1. Remarketing
2. Quality Score
3. Ad Copy
4. Ad Extensions

What term refers to the text and messaging used in an advertisement to attract and engage users?

1. Texting
2. Ad Copy
3. Engagement Piece
4. Search Engine Optimization (SEO)

Which term is used to describe the process of tracking and measuring the actions users take after clicking on an ad, such as purchases or form submissions?

1. Conversion Therapy
2. Ad Tracking
3. Conversion Tracking
4. Quality Measurement

What is the practice of selecting and managing keywords to optimize search engine marketing campaigns?

1. Remarketing
2. Keyword Selection
3. Search Engine Optimisation (SEO)
4. SEM Selection

Which metric represents the position of an ad on a search engine results page, determined by factors such as bid amount and ad quality?

1. Ad Rank
2. Quality Score
3. Cost Per Click (CPC)
4. Landing Page Rank