havo 4 unit 9

• Engels
• Middelbare school
• havo
• Leerjaar 4

unit 9 The hard sell

objectives

At the end of this unit you can:

• speculate about things and events
• make a deduction based on evidence
• use collocations of an adjective and a noun
• give your opinion about commercials
• find information while listening to a conversation and interview
• can use expressions for discussing ideas

practise for the listening test

Take notes!

Advertising influences most of the ...

1. products we buy every day
2. choices we make every day
3. relationships we have with others
4. things we care for

The advertisement for Escapade toilet water focuses on

1. our emotional response to the product
2. the ideal picture of a woman
3. the product itself
4. subtle differences with other perfums

The only time we are not bombarded with advertisements is

1. when we sleep
2. when we consciously ignore them
3. when we are not insecure about ourselves
4. when give in to whta we want to buy

The traditional purpose of advertisements is

1. to make us buy things we do not need
2. for businesses to reach their cusomers and vice versa
3. to tell us about exciting new products
4. to make us buy the most expensive option

What 2 things can good advertisements do?

good advertisements helps us

1. to build an identity
2. to make a decision about our life.
3. to make it easy to choose what to buy
4. to stop buying things we do not want

advertisements that evoke feelings and associatons caters to our unconscious mind and helps us decide who we are.

1. true
2. false

good advertisements play into our .... , which we want to mask with a new identity

1. insecurity and deficiency
2. longings and necessities
3. body image and self image

could   may  might

rain

fall ill

restore

is it going to be a white christmas?
What's the chance?

0100

Is 90% of you going to be in havo 5 next year?
What is the chance?

0100

modals

There are three modals you can use when you are not 100% certain about something: could - may - might.

may = in Dutch "misschien". There is a reasonable chance that it will happen. May is rather formal and not used very often.

could = in Dutch "zou kunnen". There is a good chance that it will happen; perhaps 50-50%

might = in Dutch "heel misschien". There is only a slim chance that it will happen

modals

When you are 100% sure that something will happen: must

when you are 100% sure that something will not happen: can't

modals in the past

may have + past participle

might have + past participle

could have+ past participle

must have + past participle

can't have + past participle

couldn't have + past particple

now do exercises 1 - 6

collocations

A huge variety 

A huge budget 

A huge market 

A huge picture 

A high voice 

A high budget 

A low voice 

A low budget 

A deep message 

A deep character 

collocations

A deep voice  

A shallow message  

 A shallow idea  

A shallow character  

A narrow picture  

A narrow view  

Narrow ideas  

A wide variety  

A wide market  

A wide picture 

9.2 listening

exercise 1. Describe a commercial to your partner and ask him/her to guess what commercial you are talking about.

exercise 2:

Listen and tick the boxes of the things that are mentioned by the speaker.

listening 10

Based on the you tube film you saw at the beginning of the unit, this is a .... advertisement/commercial

1. yes
2. no

listening

exercise 3

Write down WOMAN (W) or MAN (M) in the boxes.

Listen again and answer the multiple choice question in exercise 4

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listening

answer the multiple choice questions in exercise 5.

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grammar extra

The adjectives have a special order in English.   OSSACNM

The right order is:

1.  opinion
2.  size
3. shape
4. age
5. colour
6. nationality
7. material
   

I saw an ugly big round old red American stone dish in the museum.

Now read grammar extra and do the exercises

expressions for discussing ideas

There are some verbs that you can use to discuss ideas: reckon - admit - bet - doubt - expect - guess - suggest - suppose - stress

Some of these verbs are formal whereas others are informal. Now do exercise 6.

exercise 7 is in the next slide

Introducing an idea or opinion

giving a different point of view

adding to an idea

I suppose

On the other hand

It seems to me that

Not only that, but

true enough, though

What's more

exam folder 5

Do exam folder 5 to practise your listening skills!

Do all the exercises and read the exam advice carefully.

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