SCREEN: An acronym for Simplicity, Clarity, Relatability, Engagement, Entertainment, Novelty, which are key elements of effective storytelling.
Technique Toolkit: A set of tools including Personal Anecdote, Audience Dialogue, Rule of Three, Contrast, Headline, Metaphor, Human-Scale Statistics, Popular Culture References, Visual Communication, and Data-Driven Storytelling, used to enhance the impact of storytelling.
Crafting a Business Story: The process of creating a narrative for business purposes that involves defining the story's purpose, knowing the audience, considering the setting and resources, and incorporating the storyteller's personal style.