Adverts (Cars)

• Literacy
• Lower Secondary (Key Stage 3)

Adverts 

What makes them persuade us?

Rule of 3

• The good, the bad and the ugly
• Stop, look and listen
• Snap, crackle and pop
• Stop, drop and roll

Use of capitals

Imperative

Get

This is an example of using the verb to tell someone to do something. 

Call

This is an example of using the imperative. They are telling the reader to call. 

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Give some examples of the imperative (tell someone to do something).

Superlative

Superlative

• Adjective to describe the best, worst, least or most of something
• The cheapest car around
• The best value for money
• The lowest price

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Alliteration

• Words beginning with the same sound
• Best Buy
• Dunkin Donuts

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Rhetorical question

• This is a question where no answer is needed.
• Do you want to win a £1, 000,000?
• Tired of slow broadband?
• Why don't you try our new Bestie Burger?

Pick a car advert

Describe what techniques the advert uses.

Type your answers into Class Notes. 

Target audience

• Adverts have different target audiences in mind. 
• Young
• Older
• Gender
• Interests
• Socio-economic status -  how rich a person might be
• Personality - daring, adventurous, confident, quiet, introverted, extroverted
• Values - family, friends, the environment, culture, power, designer clothes, fancy car, house. 
• Who is the target audience in each of these adverts?

What type of personality is this advert targeting?

Was that advert targeted at someone who enjoys adventure?

Yes

No

Create a car advert

Go to Class Notes and create a car advert.

Insert an image of your dream car. 

Add text to help persuade your target audience to buy it. 

Use the techniques you have learned about today.