Grade 4 Advertisement

• English
• Primary Education
• Age 4

Adverts

Why use adverts? 

Companies use adverts to PERSUADE people to buy their product!

Persuade means to make people want to buy the product.

Where do we see adverts?

Features of adverts

Slogans

• A slogan is a simple, catchy phrase to represent a company
• A good slogan is short and easy to remember
• There are lots of slogans that will you already know!

Do you know which company uses this slogan?

1. Nike
2. McDonalds
3. Burger King
4. Apple

Do you know which company uses this slogan?

1. Coca Cola
2. Adidas
3. Nike
4. L'oreal

WOW Words

• WOW words are special adjectives which can make an advert more exciting!
• Regular adjectives can be words like "big", "good" or "green"
• WOW adjectives can be words like "incredible", "amazing" or "delicious"

What WOW words
can you think of?

Special Offers

• Companies use special offers to PERSUADE people to buy their products
• They can reduce the price, or give away products for free
• Can you think of any special offers you have seen?

An opinion

• An opinion is what somebody thinks of the product
• In an advert, it is usually a short sentence that uses WOW words and superlatives (e.g. fastest, most beautiful)
• For example "It's the most incredible tablet ever!"

Write an opinion for your favourite video game.

Write an opinion for your favourite food.

What features can you see in this advert?

Let's look at some adverts

In pairs, look at the advertisement you have been given.

Look at the features, and answer the questions on the mind map.  You can write in note form

Let's review!

What features should a
good advert include?

A slogan is the name of the product.

1. True
2. False

Which is a WOW word?

1. Good
2. Long
3. Amazing
4. Blue

What type of advert is this?

1. Billboard
2. Radio
3. Magazine
4. Television

What advert feature is this?

1. Slogan
2. Opinion
3. Colour
4. Special offer

What is the purpose of an advert?

1. To make people happy
2. To persuade people to buy a product
3. It's something to read
4. To look nice

Where can we
see adverts?

Can you think of a favourite advert you have seen? Tell us about it