A good
headline attracts the attention of the reader. Headlines can have different functions:
summarising a story/article:
-making the readers curious so they will keep on reading
-setting the tone for what follows (serious, factual, humorous etc.)
Some headlines can be clickbait. Clickbait is a sensationalised or misleading headline that encourages readers to click a link to an article or video. Such a headline does not present facts objectively, but appeals to the readers’ emotions or curiosity.
"10 Shocking Secrets That Will Change Your Life"