Understanding Persuasion: Ethos, Pathos, and Logos

Understanding Persuasion: Ethos, Pathos, and Logos
Understanding Persuasion: Ethos, Pathos, and Logos
Understanding Persuasion: Ethos, Pathos, and Logos
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Slide 1: Tekstslide
ELASecondary EducationAge 12,13

In deze les zitten 45 slides, met interactieve quizzen, tekstslides en 6 videos.

time-iconLesduur is: 20 min

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Understanding Persuasion: Ethos, Pathos, and Logos
Understanding Persuasion: Ethos, Pathos, and Logos
Understanding Persuasion: Ethos, Pathos, and Logos

Slide 1 - Tekstslide

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What does it mean to PERSUADE someone?

Slide 2 - Open vraag

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What is persuasion?
The art of convincing someone to:
  • Believe in an idea
  • Take a specific action
  • Change their point of view

Slide 3 - Tekstslide

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Used everywhere around us:
  • Advertisements
  • Political speeches
  • Opinion writing
  • Social media

Slide 4 - Tekstslide

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What is the definition of persuade?
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0:30
A
To force someone to agree.
B
To convince someone to believe or do something.
C
To give information without expecting change.
D
To trick someone into believing a lie.

Slide 5 - Quizvraag

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Three powerful persuasive tools:
  • Ethos - showing you can be trusted
  • Pathos - connecting with emotions
  • Logos - using facts and logic
Good persuasion often uses all three!

Slide 6 - Tekstslide

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4

Slide 7 - Video

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00:58
What are the three persuasive techniques?
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0:30
A
Facts, Opinions, and Arguments
B
Logic, Emotion, and Credibility
C
Persuasion, Influence, and Rhetoric
D
Logos, Pathos, and Ethos

Slide 8 - Quizvraag

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01:36
What does Ethos refer to in persuasive writing?
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0:30
A
The use of emotions to persuade an audience
B
The credibility and trustworthiness of the speaker or writer
C
The use of logic and reasoning to support an argument
D
The appeal to the audience’s sense of humour

Slide 9 - Quizvraag

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02:15
Which of the following best describes Pathos?
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0:30
A
Appealing to an audience’s emotions to create a response
B
Using statistics and logical reasoning to support an argument
C
Establishing credibility through expertise and trustworthiness
D
Convincing an audience by using only factual evidence

Slide 10 - Quizvraag

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02:45
How does Logos strengthen an argument?
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0:30
A
By appealing to the audience’s emotions and feelings
B
By relying on the speaker’s personal experiences
C
By using logical reasoning, facts, and evidence
D
By persuading through storytelling and anecdotes

Slide 11 - Quizvraag

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Match the definition to the right persuasive technique.
Ethos
Pathos
Logos
Building Trust: Shows why the speaker should be believed.
Touching Hearts: Appeals to feelings and emotions.
Using Logic: Based on facts, numbers, and reasoning.

Slide 12 - Sleepvraag

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Ethos: Building Trust
Examples:
  • "As a doctor with 15 years of experience..."
  • "Our company has won multiple awards..."
  • "I've personally tested this product..."
Creates credibility with the audience

Slide 13 - Tekstslide

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Create your own Ethos argument on this topic: Longer Recess Times
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2:00

Slide 14 - Open vraag

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Pathos: Touching Hearts
Examples:
  • "Imagine a world without pollution..."
  • "Think about future generations..."
  • "Don't let this opportunity slip away..."
Makes the audience care about the message

Creates credibility with the audience

Slide 15 - Tekstslide

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Create your own Pathos argument on
this topic: Later School Start Times
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2:00

Slide 16 - Open vraag

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Logos: Using Logic
Examples:
  • "9 out of 10 students improved their grades..."
  • "Studies show that exercise reduces stress by 70%..."
  • "This method saves 3 hours per week..."
Convinces through evidence.

Slide 17 - Tekstslide

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Create your own Logos argument on
this topic: Video Game Breaks During School
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2:00

Slide 18 - Open vraag

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Why You Should Adopt a Rescue Pet
Practice Text: Drag & Drop the proper techniques. 
Every year, millions of animals end up in shelters, waiting for a loving home. 
By adopting, you’re making a compassionate choice that benefits both animals and society.
Imagine the joy of giving a dog or cat a second chance—your new best friend could be waiting for you right now! 
Studies show that adopting from shelters helps reduce overpopulation and supports ethical treatment of animals. In fact, according to the ASPCA, nearly 6.3 million pets enter shelters each year.
Many veterinarians and animal experts recommend adoption over buying from breeders because it promotes responsible pet ownership.
Pathos
Logos
Ethos

Slide 19 - Sleepvraag

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Why You Should Start Playing Strategy Games


Practice Text: Drag & Drop the proper techniques. 
Want to level up your brain while having a blast? Strategy games like Fortnite, chess, or even RPGs aren’t just fun—they’re actually super good for you! 
magine getting better at planning, making faster decisions, and thinking outside the box—all while having a ton of fun with friends!
Research shows that players who regularly play strategy games develop stronger critical thinking skills and better decision-making abilities.
Top gamers and experts agree that these games help improve your problem-solving skills, boost creativity, and even increase focus.
Pathos
Logos
Ethos

Slide 20 - Sleepvraag

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Real-World Examples:
Common places to find persuasion:
  • TV commercials
  • Movie trailers
  • Food packaging
  • Social media posts
Campaign speeches
Product reviews

Slide 21 - Tekstslide

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1

Slide 22 - Video

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Thank You, Mom – P&G
Pathos
P&G partnered with Wieden + Kennedy to produce the Olympics’ ad series, Thank You, Mom. And the campaign pays tribute to mothers all around the globe.

It relies on the emotions of love and happiness to showcase the dynamics of a parent-child relationship.
Thank you, Mom - P&G

Slide 23 - Tekstslide

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02:00
What persuasive technique was used in this commercial?
A
Pathos
B
Logos
C
Ethos
D
None were used

Slide 24 - Quizvraag

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Did you find this add persuasive? Why?

Slide 25 - Open vraag

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1

Slide 26 - Video

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Did you find this add persuasive? Why?

Slide 27 - Open vraag

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Thank You, Mom – P&G
Logos

Billy Mays pitches OxiClean’s multipurpose stain remover by cleaning different products to exhibit its quality and practicality.

He became a household name during the 90s for infomercials, and it was reported that he and his business partner generated over $1 billion in sales.
Versatile Stain Remover – OxiClean

Slide 28 - Tekstslide

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00:59
What persuasive technique was used in this commercial?
A
Logos
B
Pathos
C
Ethos
D
None were used

Slide 29 - Quizvraag

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1

Slide 30 - Video

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Did you find this add persuasive? Why?

Slide 31 - Open vraag

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A Mission for Our Oceans – Adidas x Parley
Ethos
Adidas collaborated with Parley and ultramarathon runner Timothy Olson to bring awareness to how plastic waste is impacting oceans, ecosystems, and coastal communities
This ad is a promo for the series that shows how Adidas is reusing plastic waste to create new shoes for athletes to bring credibility to their new cause.
To date, the German sportswear giant has recruited over eight million runners and has raised over $2.5 million in funds for Parley’s initiatives.

 

Slide 32 - Tekstslide

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02:25
What persuasive technique was used in this commercial?
A
Logos
B
Pathos
C
Ethos
D
None were used

Slide 33 - Quizvraag

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1

Slide 34 - Video

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01:01
What persuasive technique was used in this commercial?
A
Logos
B
Pathos
C
Ethos
D
None were used

Slide 35 - Quizvraag

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Did you find this add persuasive? Why?

Slide 36 - Open vraag

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Friends Furever – Android
Pathos
Friends Furever was created by Droga5 for Android.
When strangers become friends, especially the furry ones, it may catch you by surprise. It can also melt your heart with delight.
Showing unlikely friendships among animals worked really well for Android. It became the most-watched ad when it aired.

Slide 37 - Tekstslide

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1

Slide 38 - Video

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00:31
What persuasive technique was used in this commercial?
A
Logos
B
Pathos
C
Ethos
D
None were used

Slide 39 - Quizvraag

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Did you find this add persuasive? Why?

Slide 40 - Open vraag

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The Man Your Man Could Smell Like – Old Spice
Pathos and Logos
Old Spice teamed up with Wieden+Kennedy to produce this commercial.
Sometimes, showing off the attributes of your products using humor and drama is memorable for the audience.
Theatrics, acting, and script, if done well, can work wonders for your advertisement.
This ad nailed it and bagged a Primetime Emmy Award. It’s also been parodied in many films and series.
The Man Your Man Could Smell Like – Old Spice

Slide 41 - Tekstslide

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Use all three!
Good persuasion often combines all three techniques for a more compelling argument.
Good persuasion often combines all three techniques for a more compelling argument.
Using all three!

Slide 42 - Tekstslide

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What would you
choose to write about?

Slide 43 - Woordweb

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What technique would you use?
Pathos
Ethos
Logos
All

Slide 44 - Poll

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Your Turn to Persuade
Your Turn to Persuade
Good topics for practice:
  • School dress code
  • Longer recess time
  • Healthy lunch options
  • After-school activities
  • Homework policies
  • Environmental issues
Remember to:
  • Choose a topic you care about
  • Use all three appeals
  • Support your claims
  • Think about your audience
  • Be honest and clear
  • Use strong examples

Slide 45 - Tekstslide

WeWillWrite.com

Persuasive Writing Set