Decoding Media Advertisements

Decoding Media Advertisements

Learning Objective

Understand how to analyze print adverts using media language, representation, and media contexts.

What do you already know about analyzing print adverts?

Introduction to Advertising and Marketing

Key concepts in advertising and marketing, understanding the impact of media on consumer behavior.

Media Language in Advertisements

Exploring the use of language, typography, and design in print adverts.

Representation in Advertising

Understanding how gender, age, and ethnicity are represented in print adverts.

Media Contexts

Examining the cultural, social, and historical contexts of print adverts.

Quality Street (1956) Print Advert

Analyzing the visual and textual elements of the Quality Street print advert.

Analysis of Quality Street Advert

Identifying media language, representation, and media contexts in the Quality Street advert.

This Girl Can (2015) Print Advert

Evaluating the visual and textual components of the This Girl Can print advert.

Analysis of This Girl Can Advert

Applying media language, representation, and media contexts to the This Girl Can advert.

Comparative Analysis

Comparing the advertising strategies and messages of both print adverts.

Discussion: Impact on Audience

Exploring how the adverts may influence the perceptions and behavior of their intended audience.

Ethical Considerations

Considering the ethical implications of advertising and marketing strategies.

Key Takeaways

Summarizing the main points of the lesson and insights gained from analyzing the print adverts.

Activity: Create Your Own Advert

Applying the concepts learned to create a mock print advert with a focus on media language, representation, and media contexts.

Conclusion and Q&A

Wrapping up the lesson and addressing any remaining questions from the students.

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.