STRATEGIES FOR USER RESEARCH

• Techniek
• Middelbare school
• HBO
• havo
• Leerjaar 3
• Studiejaar 2

STRATEGIES FOR USER RESEARCH

At the end of the lesson you will be able to...

• Identify and apply various user research strategies to understand the complexities of different user personae.
• Classify user populations and understand the significance of designing products that cater to the needs of specific groups.
• Create and utilize personae, secondary personae, and anti-personae to guide the design process.
• Develop and analyze scenarios and use cases to predict user interaction and enhance product design.

What do you already know about user research strategies?

Understanding the importance of user research in design

User research is essential in design for identifying user needs and understanding the complexities of personae.

Considering user populations in the design process

Designers must consider the user population, which varies by factors like age, gender, and physical condition.

Classifying users by age, gender, and physical condition for targeted feedback

User population varies by factors like age, gender, and physical condition.

Using personae, secondary personae, and anti-personae in design

Personae, secondary personae, and anti-personae are fictional characters representing different user groups that can guide the design process.

What do secondary personae represent in design?

1. Acting as the main focus of the design process
2. Representing additional user groups for consideration
3. Serving as fictional antagonists to the primary personae
4. Providing technical support for design teams

What are personae used for in the design process?

1. Developing marketing strategies for products
2. Analyzing historical user data for market research
3. Creating fictional characters for entertainment
4. Guiding the design process based on user groups

Developing scenarios for different personae to simulate real-life user experiences

Scenarios and use cases help explore best, worst, and average-case interactions between users and products, providing context for design decisions.

Analyzing use cases to outline all possible interactions with a product

Use cases help explore interactions between users and products, providing context for design decisions.

Definition List

User research: The practice of understanding user needs and behaviors to guide the design of products.
User population: The range of users for a particular product, which may be specific or diverse.
Personae: Fictional characters created to represent the primary target user group.
Secondary personae: Characters representing non-primary users whose needs are still considered in the design.
Anti-personae: Characters representing those for whom the product is not intended.
Scenarios: Imagined sequences of events in a persona’s life used to predict user experiences with a product.
Use case: A description of potential interactions between a user and a product, detailing the steps to achieve a specific goal.

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.