research the corporate identity of your company and possible benefits/ opportunities for future interns
learn useful vocabulary around trade shows/ fairs
Assignments
write an email to confirm a reservation
design apromotional flyer for your company stand
Slide 2 - Tekstslide
The assignment ' mingle with the crowd' is optional, due to possible time limits.
Your company has decided to participate in a trade show:
an exhibition at which businesses in a particular industry promote their products and services.
Last week you started working on your promotional flyer/ leaflet.
Today, a classmate will look at your work and give you feedback.
Introduction
Slide 3 - Tekstslide
Ask the students which words they still remember from the last class
(roller banner, pop up counter, diplay cabinet, promotional flyer, soft furnishings, overhead lighting, ambient lighting, uplighters, lamp stands etc.)
This lesson
1
2
a promotional flyer/ leaflet for the trade show + that also attracts future interns.
(requirements next pages)
look at eachother's work and give feedback on the design and the texts on the flyer.
Write & Design Feedback
Slide 4 - Tekstslide
To create the flyer in lesson 3, students need to research the corporate identity of their selected company (and possible internship opportunities/ benefits). This flyer will also address internship opportunities and will serve to promote internships, as well as the brand itself.
Your flyer design should match your stand
and the brand's theme/ corporate identity.
internship opportunities
about us
Slide 5 - Tekstslide
What was your brand's 'great idea'? What problem are they trying to solve? What products/ services do they sell? What are the internship opportunities? The contact details?
Should look professional and attractive with a nice balance between text and images. Should stand out!
a short introduction about the company, what they stand for
a paragraph discussing the internship opportunities + benefits for interns + where/ how to apply
It should look professional/ balance between images and text
REQUIREMENTS FLYER/ LEAFLET
Keep the theme/ corporate identity in mind. (examples : company logo, colour scheme, font etc.)
Slide 6 - Tekstslide
Flyer = one page (sometimes double sided) Leaflet= more pages or pages that fold out/ open
--> use the checklist!
Does the flyer look visually appealing/ professional?
Is it suitable for the trade show? Will it attract attention?
Is there a short introduction written about the company?
Does the flyer mention the company’s products and/or services?
Does the flyer mention internships, what they offer and how to apply?
Are the contact details easy to find?
Is Dutch used anywhere on the flyer?
QUESTIONS TO ASK DURING PEER FEEDBACK
Slide 7 - Tekstslide
Deze slide heeft geen instructies
PEER FEEDBACK USE THE CHECKLIST
Swap your flyer with a classmate.
Use the checklist and provide useful feedback. Try to be detailed!
Circle any (spelling/ grammar) mistakes that you see. Give tips on how to improve the flyer.
Slide 8 - Tekstslide
Deze slide heeft geen instructies
Evaluation
Where you able to finish your flyer today?
How will you make your flyer ' stand out'?
Will your design attract possible future interns?
Are you ready for the deadline?
next class: DEADLINE FLYER
Slide 9 - Tekstslide
Have students think about how they will make their flyer stand out to possible interested interns.