W23 - 4.02B - Marketing Strategies & Writing

• Engels
• MBO
• Studiejaar 1

Week 23

Marketing Strategies

How does social media
influence online marketing today?

Do you drink anything from Coca Cola? (e.g. cola, fanta, sprite, anything else)

Yes

No

I don't like that

That's unhealthy

All the damn time

Is there a campaign from
Coca Cola you admire?

00:50

How many people buy something from Coca Cola each day?

1. 1 in 9
2. 1 in 7
3. 1 in 4
4. 1 in 6

01:29

Coca cola only sells soft drinks

1. True
2. False

02:01

Why does the speaker think it's ironic that the most well-known companies have the largest budget for advertising?

02:30

Which feeling Coca Cola wants to associate your feelings with is not mentioned?

1. Friends
2. Relaxation
3. Happiness
4. Family

03:43

What does Coca Cola sell according to the video? (Tip: not the drink itself)

04:08

Which of these is NOT part of the Coca Cola multichannel?

1. Vlogs on YouTube
2. Hashtags on social media
3. Coke TV
4. Festive commercials

05:10

What was the power in the 'Share a can' strategy?

1. Happiness
2. Authentic reactions
3. Sharing the product
4. A free drink

06:50

Why is the Share a Coke campaign viewed as a debranding tactic?

07:44

Which trend did Coke capitalise on with their Share a Coke campaign?

1. Self-reflection
2. Self-awareness
3. Self-regulation
4. Self-expression

08:12

Which one does Coca Cola focus most on?

1. Being the best (and letting people know)
2. Customer relationship

Writing

Write an article for the school newspaper about one of your favourite brands and dig into their marketing strategies of the last 5 years.

Mention the following:

1. Come up with a title (a catchy one).

2. Introduce the brand (origin, location, products).

3. Why you think the brand is great.

Writing

4. Compare the brand to at least one other similar brand and give at least one reason why yours is better.

5. Name at least 1 memorable campaign from the last 5 years and mention why you liked it.

6. Dig into the marketing strategies used for at least one of the campaigns.

7. Also mention if there are any points for improvement.

8. End with a bang.