Marketing lesweek 8: gastles

• Marketing
• MBO
• Studiejaar 1

MARKETING

Marketing

Welcome to our classroom!

4 p's of Marketing

Which is NOT a marketing tool?

1. Price
2. Production
3. Promotion
4. Place

Price

Place

Promotion

Product

You offer 3 products for the price of 2

Products are placed at eye height

There is a poster with a special offer

You offer products in different qualities

Discuss

(1) What is marketing?

(2) What’s the best marketing campaign you know of?

(3) What’s the difference between marketing and advertising?

(4) Do you think that McDonald's is a marketing machine for the entertainment industry that is disguised as a restaurant?

(5) Are marketing executives good at selling us exactly what we don’t really need?

(6) What do you think of the marketing strategies used in sports?

(7) Do expensive brands use different types of marketing to cheaper products?

(8) How do marketing techniques differ from country to country?

(9) How much of marketing is lying?

(10) Why are cigarette companies still so successful in their marketing?

Which logo is correct?

Guess the logo's

https://create.kahoot.it/details/12185a49-82a5-43c4-a1e7-03b21cd73560

Assignment

Make a mind-map/ poster about  the ingredients of the marketing mix of your school.

Present the findings to the group.

In pairs/ Time: 20 minutes

- Product (kind of school, target audience..etc)

- Price  

- Place (how many locations) 

- Promotion (what kind of marketing activities)

Difference between schools in Holland. 

ADVERTISING - Discuss in groups of 3

What is the most shocking advertisement you have seen?

What is the funniest advertisement you have seen? Describe it.

What makes an ad memorable?

What are the different types of advertising? (Eg. TV)

Do you find advertising persuasive?

Why do you buy one product over another?

Should advertisers be allowed to advertise to children?

Should alcohol or tobacco companies be allowed to advertise? Why or why not?

What do you think of celebrity endorsements?

Which celebrities advertise which products?

Do favorite or annoying celebrities make you want or not want to buy a product?

Should there be advertisement-free zones?

Is there truth in advertising?

What kind of advertisements attract your attention?

 Why is it necessary to advertise?

 

Do you think advertising should be allowed to interrupt TV or radio programs? What are the alternatives?

What is the best way to advertise to children? Adults? Seniors? etc..

Do you think advertising is too expensive?

What are some effective adverts you have seen lately (on TV, newspaper, etc)?

What are some ineffective adverts you have seen lately?

Can you remember an advertising campaign that caught your attention?

What are the different methods of advertising?

What is the most popular way of advertising?

Thank You for your visit!!