P-ersonal anecdotes to bring your speech to life
E-motive language to persuade your audience.
R-hetorical questions to make your audience listen.
F-igurative language such as metaphors and similes.
E-mphasis through repetition and the rule of three.
C-omparison and contrast to make your points clear.
T-one of voice that is relevant and persuasive for your specific audience.