Exploring Business: Situational Analysis

• Bedrijfseconomie
• MBO
• Studiejaar 1

Exploring Business: Situational Analysis

Learning Objectives

At the end of the lesson, you are capable of making Situational analysis for your choosen organisation.  You understand the impact of Macro-Trends on an organisation.

C5 Situational analysis

You need three analysis

1. PESTLE
2. SWOT
3. One to chose: Porter's 5 forces or 5C-analysis

What do you already know about PESTLE?

Why is it important for you to focus on political trends in PESTLE analysis?

1. They determine market demand
2. They influence social media trends
3. They impact government policies and regulations
4. They affect consumer behavior

Identify a political trend that could impact business in a PESTLE analysis.

1. Trade regulations: Import from China costs 12%, versus 0% from Bangladesh
2. Customer preferences: Increased demand for personalised shopping
3. Supply chain disruptions: Piracy at the coast of Somalia
4. Pricing strategies: Strategic discount and loyalty programs

How can changes in political trends impact trade regulations for businesses?

1. They always lead to liberalization of trade
2. They have no impact on international trade
3. They can result in trade embargoes and sanctions
4. They only affect specific industries

POLITICAL trends

Goverment policy

Political stability

War

Corruption

Foreign Trade

Taxation

The Green Deal: Disposable plastics	Centralised decisionmaking in EU	Lobbying activities
Israel-Gaza war	Brexit	Ukraine-Russia war
Eurosceptic policies	HS Codes clothing: Custom tarifs of 12% from China versus 0% from Bangladesh	76 national elections in 2024: delay in policies

Title: 

Title: Brexit 

Description: In 2016 a small majority voted for Brexit: meaning Great Britain would leave the EU collaboration. A transition period started. In 2020 the European Parliament agreed, leading to Britain's exit from the EU at 30th of Januari.  As a result students from the EU can nu longer apply for the domestic fee of approximatelu 9.000 pound, but are paying approximately 30.000 pound per year. (Source: https://monitor.icef.com/2023/08/a-closer-look-at-post-brexit-trends-in-european-student-mobility/)

Impact: For Zadkine this means more students are considering the Dutch institutes as a good alternative. It is an opportunity to focus on EU students and attract a new target group. With the BTEC studies Zadkine can already offer an English curriculum.  (Source: https://study.eu)

Example of great sources

https://www.theglobaleconomy.com/Netherlands/wb_political_stability/

https://www.cbs.nl/en-gb/series/publication/statistical-trends

https://www.britishchambers.org.uk/#

https://www.consilium.europa.eu/en/policies/

PESTLE: Economical trends

• GDP 
• Economic 
• Inflation of prices
• Unemployment rates
• Loan/ interest rates

PESTLE: Social trends

- Population growth

- Age distribution

- Behavioral changes

- Purchasing habits

PESTLE: Technological trends

• AI
• Autonomous driving
• Expertise
• Access to innovation (internet/logistical)

PESTLE: Ecological trends

• Biobased
• CSR
• FutureProof
• Environmental
• Extinsion Rebellion

Pestle: Legal

• Employment laws
• Permits
• Rules by local and national governement
• Zoning plans

Political: Brexit

Economical: Inflation 5,3%

Social: increase online purchases 10,4%

Competitive environment: competitors are more expensive

Competitive environment: Competitor has strong online community 

Stakeholders: Strike amongst suppliers

Marketingmix: chance to improve brand awareness

Marketingmix: inferior quality of products

Ownership (S1.1): Visionary and strong ownership

Internal environment: strong CSR program

Stakeholders: 95% of employees are 18-25 years 

5C-Analysis

Porter's 5 forces

Where to get this information?

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.