Agile marketing Quiz (en)

• Communication & multimedia design
• HBO
• Studiejaar 2

The Ultimate Agile Quiz!

Now we'll see if you've paid attention ;-)

Agile mindset

What is Agile?

1. Agile is a recipe
2. Agile is a way of working
3. Agile is a mindset
4. Agile is story about a princess

One of the Agile manifest values is

1. Customer collaboration
2. Following a plan
3. Being helpfull to others
4. Contract negotiation

The Agile Manifest has....

1. 4 values & 12 principles
2. 6 values & 4 principles
3. 20 frameworks
4. More than 100 practices

Strategy

What do you need to start with a Strategy?

1. A vision for the end result
2. Enough money to create campaigns
3. An Agile marketing coach
4. One or several persona's

You can create a Roadmap by.....

1. Using Google Maps
2. Prioritizing your tasks
3. Getting stakeholders informed
4. Knowing your team members

Stakeholders are important, because

1. They are an end user
2. They are closely envolved in the Agile marketing campaign creation
3. They are all informed in the same way
4. They are always just 5 people

Implementation

To create a Minimal Viable Campaign (MVC) you need to know

1. Who is part of your team
2. The budget available to create it
3. Via which medium you want to communicate
4. Which day it is

A Minimal Viable Campaign (MVC) is

1. About getting the new campaign out to enough people to gather statistically significant insights.
2. About getting enough people to gather statistically significant insights.
3. Relevant for getting your stakeolders envolved
4. Important to determine the strategy of your Agile marketing team

You use a benchmark to determine

1. If your reaching your target
2. What you want to improve
3. To know what your customers need
4. To create great dashboards that your stakeholders will love

Validation + Data

Validation helps you

1. Changing your TMTMTM's
2. Optimize your team
3. Optimize your campaigns
4. Getting more value from your stakeholders

The Data stages are

1. Define your data Procure your data Store your date
2. Create your data Procure your data Clean your data
3. Procure your data Segment your data Share your data
4. Well documented data Store your data Update your data

(true or false) - Looking at the data during your campaign is not important

1. False
2. True

(true or false) - Getting a good understanding of your customers (journey) is important

1. False
2. True

(true or false) - Evaluating a campaign once the campaign is finished is Agile Marketing

1. False
2. True

Teamwork

What is not a SCRUM meeting?

1. Delivery Planning
2. Sprint Planning
3. Retrospective
4. Review meeting

Which meeting is meant for getting feedback from your Stakeholders

1. Retrospective meeting
2. Sprint Planning
3. Review meeting
4. Daily standup

Who has the vision for your Agile marketing campaign?

1. The Scrum Master
2. The Stakeholders
3. The Product Owner
4. The team members

(true or false) - The Product Backlog is used to keep track of the tasks to be done during the sprint

1. True
2. False