Task 3a - PEST

Task 3a - PEST
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ComputingUpper Secondary (Key Stage 4)BTEC

This lesson contains 38 slides, with interactive quizzes, text slides and 1 video.

time-iconLesson duration is: 50 min

Items in this lesson

Task 3a - PEST

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Enterprises can be affected by changes in factors outside of their control (external factors).

1. Think of three ways in which your life could be changed in ways that you have no control over. (You could think about school life, home life, freedom, technology, happiness and finances).

2. How might you deal with these situations?

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1. What is an external factor?
2. Name one political factor that could affect an enterprise.
3. What could they do to make the impact of that smaller?

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Buying behaviour - what people buy and when/where they buy it.

1. How do changes in lifestyles, cultures and attitudes change people’s buying behaviour? Think about fashions, animal rights and the environment.

2. How have changes in technology affected buying behaviour?


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Slide 34 - Video

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