4H: Chapter 4 - Lesson 5

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4H Chapter 4 - Marketing

Lesson 5

Today's Lesson

• Pre-knowledge
• Drawing attention in ads.
• Writing

How do commercials draw people's attention?

Drawing attention in ads

1. How did the advertiser get your attention?
2. The Puffin’s beak was used as what tool? 
3. Why do you think no spoken words were used in this commercial? 
4. Coca-Cola has used polar bears in their advertisements during winter and the Christmas holidays for years. Why would they use polar bears at this time of year? 

Drawing attention in ads

Watch it again. Now, pay attention to the effort the puffin puts into opening the bottle. 

Why would that image want to make you drink Coca-Cola? 

Why would advertisers use the following advertisement strategy: famous people

Why would advertisers use the following advertisement strategy: Experts

Why would advertisers use the following advertisement strategy: ordinary people

Why would advertisers use the following advertisement strategy: appealing to your senses

Why would advertisers use the following advertisement strategy: emotional appeal

Which advertisement strategies did this advertiser use?

Today's Lesson

• Pre-knowledge
• Drawing attention in ads.
• Writing

Writing/Exercises

P. 26

Ex. 22 +  23