TMN 2.2.1 Lesson 3 - Ethical International Business

• Engels
• HBO
• Studiejaar 2

Ethical International Business

Ethics = Relating to beliefs about what is morally right and wrong:

Link between English lessons & your Project Term 3

Lesson 1

- Doing business in international setting with destination of your choice (ML unit 3) 

- Writing an English language blog (assignment 1) with a connection to the culture iceberg

Lesson 2

- More killer tips for writing a blog

- Introducing Business Ethics (ML unit 6) which is related to writing an article for a magazine, assignment 2

- Peer feedback about your blog

Lesson 3

- Guidelines/framework for writing your article and incorporating Business Ethics into your text, with the option to include elements of your blog (cultural iceberg)  into the article.

Landal Parks is also in Belgium, Germany & France, Austria, Czech Republic.... International, in Europe

Link between your English lessons & Project Term 4

Lessons 4 - 8

The lesson overview on the infographic will be adjusted.  

This, to reflect that the study trip abroad is cancelled. 

Tongue Twister (1)

You've no need to light a night-light

On a light night like tonight,

For a night-light's light's a slight light,

And tonight's a night that's light.

When a night's light, like tonight's light,

It is really not quite right

To light night-lights with their slight lights

On a light night like tonight.

Tongue Twister (2)

If a Hottentot taught a Hottentot tot

To talk ere the tot could totter,

Ought the Hottenton tot

Be taught to say aught, or naught,

Or what ought to be taught her?

If to hoot and to toot a Hottentot tot

Be taught by her Hottentot tutor,

Ought the tutor get hot

If the Hottentot tot

Hoot and toot at her Hottentot tutor?

Today

Blog 1:  How to Write & Edit your Blog

Blog 2:  Survey your Blog Listening skills

Blog 3:  Quiz about your Blog Listening skills

Quiz:  How much do you know about Ethics in Business?

Audio + Quiz:  How Ethically & Socially Responsible are you?

Vlogging Forward

Blog Feedback 

Writing Your Blog

5 Steps to Writing Your Blog

1. Craft a Great Headline That Readers Can’t Resist
2. Write an Introduction That Grabs and Seduces
3. Deliver Advice That’s Easy to Consume and Impossible to Ignore
4. Close with a Motivational Bang
5. Edit Your Post So It’s Professionally Polished

How to edit your blog...

Take a Knife to It

Slash all unnecessary words, sentences, paragraphs, stories, etc. Include only what is absolutely essential to convey your message. 

Add Emotion

Infuse your writing with passion, energy, and enthusiasm. If you’re bored by your blog topic, readers will be too.

Make it Easy on the Eye

Break up any large paragraphs (2–5 sentences maximum is your goal) and run-on sentences.

Break it Down

Clarify overly complicated wording. If you can’t say it simply, don’t write it. You don’t want to confuse your readers.

Speak Their Language

Add examples or metaphors to make complex ideas feel more tangible and easier to digest.

Don’t Yo-Yo

Ensure each sentence, paragraph and section drives the post forward toward the destination promised by the headline.

Be Smooth

Make each sentence and paragraph flow seamlessly into the next. Each sentence should be completely dependent on the ones before and after it or the transitions will feel choppy.

Avoid Sharp Turns

Adjust any abrupt changes in topic. They’re jarring to readers.

Spark the Senses 

Be specific and concrete (describe things readers can see, feel, hear, smell or taste). Avoid abstract statements.

Be Firm

Avoid words like “might,” “may,” “possibly” and “perhaps” when delivering your advice.

Give Some Eye Candy

They say a picture is worth a thousand words. Add relevant images, screenshots, and infographics to your blog content.

Respect Nature

Put things in their natural order (e.g., past to present, young to old, small to large, breakfast to dinner, etc.).

Kill the Weak

Replace weak verbs (e.g., “she went”) with more concrete, visceral verbs (“she walked”), replace passive voice (e.g., “he was pushing”) with active voice (e.g., “he pushed”), and replace weak adjectives (e.g., “good”) with strong adjectives (e.g., “wonderful”).

Do the Obvious

Fix any typos, spelling mistakes, or grammar mistakes (you can use grammar checkers like Grammarly and Hemingway App and spell-check in Word).

Let's test how well you've been listening...

5 quiz questions

A well-written blog should include...

1. Only what is absolutely essential to convey your message.
2. Passion, energy, and enthusiasm.
3. Things readers can see, feel, hear, smell or taste.
4. All of the above.

Paragraph length should be...

1. 3-6 sentences maximum
2. It depends on the subject matter
3. 2–5 sentences maximum
4. 1 sentence is enough for a paragraph

Your headline should...

1. Make a promise that you should deliver on
2. Encourage readers to skim through your content
3. Grab attention but it doesn't have to be relevant to the content.
4. Tell the reader why you are a blogger

You should edit your blog by...

1. Fixing typos, spelling mistakes, or grammar mistakes.
2. Replacing weak verbs with more concrete verbs.
3. Replacing passive voice with active voice.
4. All of the above.

It's acceptable to use Grammarly and spell-check to make sure you present yourself well.

1. True
2. False

Business Ethics - ML Unit 6 

Business leaders in my country are generally honest and trustworthy.

😒🙁😐🙂😃

Our manufacturing industries always respect the environment.

😒🙁😐🙂😃

Socially responsible companies are more prosperous.

Agree

Disagree

Don't know

prosperous = rich/wealthy

How might trust be lost in business ethics?

There is a vast range of possible answers here.

Trust can be lost b y saying something misleading or wrong about your product.  It can also be lost by the unethical actions of a company itself or an individual.  For example an employee bribing someone or being accused of corruption.

What can companies do to regain public trust?

There is a vast range of possible answers here.

If companies want to regain public trust, they should be very open and honest about what went wrong and try and address the issues.  The key is being transparent about what they do.

What exactly was the Woolf Committee?

The Woolf Committee was appointed by BAE Systems to look into the ethical conduct of the company and make recommendations for how they should behave. 

How ethical and socially responsible are you?

15 personal quiz questions

Call on students to answer this questions.  Give them time to formulate their answers before calling on students. 

A system of moral principles or rules of conduct relating to human behavior.

1. Ethical dilemmas
2. Guilt
3. Reputation
4. Code of ethics

ETHICAL DILEMMAS = a situation where you have to make a decision about what to do.

GUILT= schaamte = a feeling of worry or unhappiness that you have done something wrong, such as caused someone harm 

REPUTATION = opinion that people have of someone or something, based on past behaviour.

CODE OF ETHICS = A set of rules about how to behave and do business with others.

Problems involving conflict between moral imperatives.

1. Ethical dilemmas
2. Honesty
3. Reputation
4. Scruples

SCRUPLES = a feeling that prevents you from doing something that you think is morally wrong or makes you uncertain about doing it.

"ROBIN HOOD HAD NO SCRUPLES ABOUT STEALING MONEY FROM THE RICH AND GIVING TO THE POOR." 

A feeling of responsibility or remorse for committing a wrong.

1. Role model
2. Honesty
3. Guilt
4. Trust

ROLE MODEL = a person who someone admires and whose behaviour they try to copy

Truthfulness, sincerity or frankness.

1. Values
2. Trust
3. Honesty
4. Code of ethics

A person whose behavior, example, or success is emulated (copied) by others, especially by younger people.

1. Scruples
2. Role Model
3. Ethical Dilemmas
4. Reputation

Lacking moral principles.

1. Ethical Dilemmas
2. Unethical
3. Crazy values
4. Reputation

The beliefs, qualities, or standards that you consider important or desirable.

1. Honesty
2. Trust
3. Role model
4. Values

____ are principles of morality or rules of conduct.

1. Customs
2. Traditions
3. Cultures
4. Ethics

CUSTOM = a way of behaving or a belief that has been established for a long time

"IN MY COUNTRY, IT IS CUSTOM FOR WOMEN TO GET MARRIED IN WHITE."

TRADITION = a belief, principle, or way of acting that people in a particular society or group have continued to follow for a long time, or all of these beliefs, etc. in a particular society or group

"SWITZERLAND HAS A LONG TRADITION OF NEUTRALITY."

Employees need only obey written work rules.

1. True
2. False

This image is best an example of ...

1. Ethical Decision Making
2. Social Responsibility
3. Workplace Policy
4. Code of Ethics

A manager hires his wife's young nephew instead of hiring a more qualified applicant. This is ...

1. Cronyism
2. Conflict of Interest
3. Nepotism
4. The way the world works

CRONYISM = the situation in which someone important gives jobs to friends rather than to independent people who have the necessary skills and experience

NEPOTISM = The act of using your power or influence to get good jobs or unfair advantages for members of your own family:

What is a consequence of good business ethics?

1. Increase in demand
2. Low employee turnover
3. High employee turnover
4. Good word of mouth from customers.

TURNOVER = the rate at which employees leave a company and are replaced by new people:

Which would describe the act of offering another person money to agree to a business deal?

1. Unlawful bribery
2. Ethical behavior
3. Conduct unbecoming
4. Good business

BRIBERY = an attempt to make someone do something for you by giving the person money, presents, or something else that they want.

CONDUCT = to BEHAVE in a particular way, especially in a public or formal situation, or to organize the way in which you live in a particular way:

Professional groups such as doctors, lawyers and teachers have their own code of ethics.

1. True
2. False

Activities that individuals, groups & organizations undertake to protect their rights as consumers.

1. Bribery
2. Plagiarism
3. Consumerism
4. Whistleblowing

Plagiarism is an ethical issue that is only found in schools and academic institutions.

1. True
2. False

PLAGIARISM = PLAGIAAT

The process or practice of using another person's ideas or work and pretending that it is your own:

Assessing ethical behavior can be subjective. (last question)

1. True
2. False

ASSESSING = BEOORDELEN 

Vlogging

Vlog Forward...

Information on your Moodle course:

Syllabus Student: English yr 2 sem. 2 VLOG

Start thinking about term 4 when you'll film your vlog during your study trip.

Blog Feedback (15 min)