Marketing

• Engels
• MBO
• Studiejaar 1

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What is Product Promotion?

Product promotion refers to the various strategies and techniques used to increase awareness and sales of a product. The purpose of product promotion is to attract potential customers, arouse their interest, and induce them to purchase.

Types of Ads:

a. Print Ads: These are ads that appear in print media such as newspapers, magazines, brochures, and posters.

b. Television advertisements: These are advertisements that are broadcast on television.

c. Radio commercials: These are advertisements that are broadcast on the radio.

d. Online advertisements: These are advertisements that appear on the internet, for example on websites, social media, or search engines.

e. Outdoor advertising: These are advertisements that are placed outside, such as billboards, bus shelters, and hoardings.

Features of Simple English Ads:

a. Simple language: Simple ads use clear and understandable language without too much jargon.

b. Short sentences: Ads often contain short sentences to convey the message directly and concisely.

c. Visual elements: Images, colors, and fonts are used to grab the attention of the reader or viewer and reinforce the message.

d. Clear message: Simple ads have a clear message that is easy to understand.

e. Emotional

Important terms

• Product promotion - Promoting a product to increase awareness and sales.
•  Advertising - The act of creating and delivering persuasive messages to promote a product or service.
• Target audience - The specific group of people for whom the advertisement is intended and who are most likely to be interested in the product.
• Unique Selling Proposition (USP) - The unique feature or benefit of a product that sets it apart from the competition.
• Slogan - A short and catchy phrase that summarizes the message of the advertisement and is easy to remember.
• Call-to-action - A statement that urges the reader or viewer to take a specific action, such as purchasing the product or visiting a website.
• Visual elements - Images, colors, and fonts are used to attract the reader's or viewer's attention and reinforce the message.

Opdracht 1 

 

What: Make a poster on 1 A4 with script.

How: Use a magazine or website just like Canva

Help: Group members, the teacher and other posters on the internet.

Time: 15 minutes

Result: 1 fully finished poster including script with what the student will say during the presentation

Done: study your script in preparation for the presentation.

Grammatical reminder for speaking

Organization Tips:  

Use main ideas as well as examples and details phrases such as: ‘First of all; on the other hand; for example

Also pay attention to your vocabulairy while speaking

Opdracht 2

 

What: Present the poster in English with your group.

How: Stand in front of the class and show your poster. Show what you present and you have a catchy slogan that matches this

Help: Group members

Time: 5 minutes per group

Result: Presentation about the poster made

Done: Listen to the feedback from the group and the teacher.

Verbeteren

What: Using the feedback, write down what you learned, what you would change, and how you would change it.

How: Independently

Help: Feedback

Time: 5 min

Result: evaluation of project

Done: Discuss with the class.