Persuasive - DAFORREST

• Other languages
• Further Education (Key Stage 5)
• Lower Secondary (Key Stage 3)
• Upper Secondary (Key Stage 4)
• GCSE

Name some purposes of writing

What is persuasive writing?

Persuasive writing tries to convince the reader to agree with an opinion / belief or to do something.

You need to be persuasive in many different types of writing.

You might be asked to write a

Persuasive essay                Speech or talk

Letter                                        Magazine article

Audience 

Who are you writing for?

This will affect how you write it – points and language you use.

Can you think of examples?

Purpose

Why are you writing?

Always check the question and remember your purpose

Keep your writing focused on your argument

Plan Your Work

Plan your work

• Aim to have 3 or 4 points
• Have supporting evidence/points for each
• Make sure they are all relevant to the question
• Put them in an order
• Make sure you keep checking it!

www.bbc.co.uk

Paragraphs: P.E.E.

Point

        "The service in your restaurant was very disappointing..."

Evidence 

       "We waited 45 minutes before the waitress took our order"

Evaluation

      "I would recommend that you improve your staff training or employ more staff for busy periods"

Point

Evidence

Evaluation

There is a speeding problem in our town

We can put your shops logo on our flyers

So that everyone at the event is aware of your generosity

If this isn't stopped, then a child will be hurt or killed

In return, we will advertise your business

Cars are driving past the primary school at 55mph at pick up time

DAFORREST

Persuasive Techniques

DAFORREST

• Direct Address
• Alliteration
• Facts
• Opinion
• Rhetorical Question
• Repetition
• Emotive Language
• Statistic
• Triple

Direct Address

• Use personal pronouns such as ‘you’, ‘your’ as well as ‘I’
  
• Creates rapport / relationship with the reader
  
• Also use Indirect involvement and imperatives
• E.g. ‘Imagine you had had to wait in the freezing cold rain and dark, not knowing if your taxi was actually going to come.'
•         'Undoubtedly you can see the benefits this has for the whole community'

Your example of direct address

Alliteration

• Repetition of the same letter or sound at the start of several words in the same sentence; either next to or near each other.
  
• Not every word in the sentence needs to be alliterative.
  
• Can create rhythm and mood
  
• Repetition of the sound makes the words stand out and therefore idea / argument
  

Provide 3 examples of alliteration

Facts.
What is a fact?

Which of these is a fact?

1. There are too many cars on the road.
2. Dogs are mammals.
3. Trade courses are more useful than academic qualifications.
4. Hitler was the most evil leader of the 20th Century.

Opinions

Opinions can't be proven 

Opinions can be presented as fact - be careful!

Opinions can be based on bias - more on that another time!

Repetition

Deliberate repeating of a word or words

Reinforces the idea or emotional reaction

Often used to connect writer/speaker with audience – repeated use of ‘you’ or ‘we’

e.g. “Education, education, education’

Don’t repeat your point over and over!

Rhetorical Question

• Work by subtly influencing - leading the reader to an answer
  
• Can also be used to emphasize a point
  
• Modal Verbs – e.g. ‘Should’, ‘Could’, ‘Would’
  
• E.g. ‘should we do more to protect the environment?’
  

Use a rhetorical question to suggest the class should get a break soon.

Emotive Language

• Words which appeal to the reader’s feelings
• Emphasizes points and create associations between feelings, points and arguments
•  Can be positive or negative
• Words like 'heroic', 'adored', 'ravishing' have positive effects
  
• Phrases like 'filthy', 'depraved', 'sleaze' create a negative reaction in us
  
• Dramatic and Strong verbs can hint at a story/anecdote by adding detail
• Compare “walking” with “pacing”(strong verb), “talking about” with “tackling”
  

Use emotive language to improve this sentence: "He was a bad man."

Statistics

• In persuasive writing, writers will focus on statistics that back up their argument.
  
• Like facts, statistics add weight to arguments and opinions as they can be proven.
  
• Often used in advertising to promote positive feeling - how popular or respected a product is.
  

Your statistic...

Triple / Rule of Three

Three words or ideas put together

Idea is that it is more memorable, satisfying or appealing 

This means the reader / listener is more likely to be influenced by the argument or idea they are connected to.

E.g. ‘for the safety of our community, our families and our children’

E.g. ‘renewable energy is cleaner, safer and more affordable than fossil fuel counterparts’

Use Rule of Three to describe someone or something you like.

Rate your confidence in using persuasive techniques

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How did you find using this quiz?

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