Mastering Persuasion: Language Techniques

Mastering Persuasion: Language Techniques

Learning Objective

At the end of the lesson, you will be able to explain different persuasive language techniques.

This slide should be used to introduce the objective of the lesson and set expectations.

What do you already know about persuasive language techniques?

Definition of Persuasion

Persuasion is the act of convincing someone to believe or do something.

This slide should be used to define the term 'persuasion' and its importance.

Emotional Appeal

Emotional appeal is a technique in which the speaker tries to appeal to the audience's emotions to convince them.

This slide should be used to explain how emotional appeal works and give an example.

Logical Appeal

Logical appeal is a technique in which the speaker uses facts, statistics, and logical arguments to convince the audience.

This slide should be used to explain how logical appeal works and give an example.

Ethical Appeal

Ethical appeal is a technique in which the speaker tries to convince the audience by appealing to their sense of morality or values.

This slide should be used to explain how ethical appeal works and give an example.

Repetition

Repetition is a technique in which the speaker repeats a word or phrase to make it more memorable and convincing.

This slide should be used to explain how repetition works and give an example.

Rhetorical Question

A rhetorical question is a question that doesn't require an answer, but is used to make a point or persuade the audience.

This slide should be used to explain how rhetorical questions work and give an example.

Bandwagon

Bandwagon is a technique in which the speaker tries to convince the audience to do something because 'everyone else is doing it.'

This slide should be used to explain how bandwagon works and give an example.

Call to Action

A call to action is a statement that encourages the audience to take action.

This slide should be used to explain how a call to action works and give an example.

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.