Evaluating the Success of Your Music Event

Evaluating the Success of Your Music Event

Learning Objective: At the end of the lesson, you will be able to evaluate the success of a music event you have organised.

WHY IS IT IMPORTANT FOR ANY EVENTS ORGANISER TO EVALUATE THE SUCCESS OF AN EVENT?

Defining Success

Success can mean different things to different people. How would you define success for a music event?

Encourage students to share their ideas and discuss the importance of defining success before evaluating it.

Setting Targets

When evaluating any event it's important to take into consideration the targets that you put in place before the event happened. 

Did you meet your target?

If not, How can you ensure that your next event hits this target?

Brainstorm with the students and discuss the importance of setting achievable goals.

Attendance

Attendance is a crucial factor in determining the success of a music event. 

If an event hasn't sold as many tickets as the event organiser planned, what can be done to sell more tickets at your next event?

Encourage students to discuss different methods of measuring attendance and their pros and cons.

Expenses

Expenses incurred during the event also need to be considered when evaluating its success. 

What are some common expenses for a music event?

Encourage students to share their ideas and discuss the importance of keeping track of expenses.

Feedback

Like any product, customer feedback is important. Feedback from attendees and performers can provide valuable insights into the success of the event. 

How can you collect feedback?

Discuss different methods of collecting feedback and their advantages and disadvantages.

Social Media

Social media can be a useful tool in evaluating the success of a music event. 

How can you use social media to measure success?

What are attendees saying about the event on social media?

Brainstorm with the students and discuss different metrics that can be tracked on social media.

Evaluating Team work

How well did you work as a team?

How well did the team communicate?

Did everyone stick to their roles?

Do we need to create any other roles to make the next event more efficient? successful?

Discuss different methods of comparing goals and results and the importance of identifying areas for improvement.

Making Improvements

Based on the evaluation, what improvements can be made for the next music event?

If we had another opportunity to put on a second event, what would we do differently?

Encourage students to share their ideas and discuss the importance of continuous improvement.

Activity

Using the worksheets on your desk, make some notes about the success of the event. This worksheet can be used to complete your evaluation, whether that's in written form or as a podcast.

Provide a hypothetical music event and ask students to evaluate its success using the methods discussed in the lesson.