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Unit 18: Lesson 1 week 1

Welcome to lesson 1 of unit 18
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Slide 1: Slide
RetailMBOStudiejaar 2

This lesson contains 41 slides, with text slides and 1 video.

time-iconLesson duration is: 45 min

Items in this lesson

Welcome to lesson 1 of unit 18

Slide 1 - Slide

What do we cover today?
* The SPECS from unit 18 - learning aim A
* What integrated marketing is
*  How much we memorize slogans 
* Looking ahead - guest speaker next week
* Possible start with your weekly assignment

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What company is this slogan from?
Dat zeg ik!

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What company is this slogan from?
Steeds verrassend, altijd voordelig

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What company is this slogan from?
Een mooie gelegenheid om uit te gaan

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What company is this slogan from?
Leuker kunnen we het niet maken, wel makkelijker

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What company is this slogan from?
Een beetje van jezelf, een beetje van..

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Let's go international!
Now do the following quiz with the person sitting next to you. 

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www.sporcle.com

Slide 16 - Link

Let's look at the specs

UNIT 18: CREATIVE PROMOTION

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What is integrated marketing? 

Watch this video please ..

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Slide 27 - Video

The site we use...
https://www.yourbusinessroom.com/btec-business-unit-18-creative-promotion

Slide 28 - Slide

www.yourbusinessroom.com

Slide 29 - Link

Our guest lecturer next week: R. Heetman 
A dynamite in advertising!
Let's prepare for his visit!  https://www.linkedin.com/in/roel-heetman/

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Let's look at todays' assignment
In your team find 2 contrasting businesses that have excelled at a promotional campaign.

Why were they successful?
Find two contrasting businesses who are known for their disastrous promotional campaign.
Why were they unsuccessful?


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Please open this doc, save it under your last name, first name, ass 1

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How many communication channels can you think of?

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Paid: it's like renting a house. You only have it so long. When you stop paying the rent, then you have no equity.

Earned: It's like tending your garden. You make it something that is shareable, people want to talk about it or be involved in it. 

Owned: It's like buying a house with a mortgage. The more you pay off, the more equity you have. It is a long-term view

Shared: It's like having shared ownership in a property. It benefits both parties to do the right thing continuously

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You need to find the right recipy
You have to find the healthy mix

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Marketers always need to think about 
What fits my budget
time
resources

But most importantly: my 
target market

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