Promotional Flyer

• Engels
• MBO
• Studiejaar 2

PROMOTIONAL FLYER IA

PROJECT: STAND CONSTRUCTION FAIR
A cooperation between IA and English 

Make your flyer digital: https://issuu.com/

week 2	week 3	week 4	week 5	week 6
Grammar/ Giving Advice	Grammar/ Giving Advice	Grammar/ Unique Selling Points (UPS)	Grammar/ Unique Selling Points (UPS)	Introduction: Promotional Flyer
week 7	FALL BREAK	week 8	week 9	week 10
October Assignment: Work on Promotional Flyer --> hand in viaTeams Opdrachten		Peer Feedback + final questions	DEADLINE Promotional Flyer	ENDWEEK

PERIOD 1 Planner - ENGLISH

IA Y2 school

Have you chosen a company/ brand for the stand construction project?

Yes, I have picked a brand for my stand.

No, I still have to pick a brand/ company.

I have no clue what you are talking about...

There are different types of promotional flyers.
Some are for special sales or promotions.

But not the one you will be creating...

Instead, it will be a promotional flyer to highlight the company and what they offer, specifically interns/ trainees.

If you were making a promotional flyer for a company, WHAT would be on it?

Your flyer design should match your stand and the brand's style.

internship opportunities

What was your brand's 'great idea'? What problem are they trying to solve? What products/ services do they sell? What are the internship opportunities? The contact details? 

Your flyer will also specifically focus on

students who are interested in an internship at the company.

Imagine walking around at a furniture fair

 and seeing the company's stand...

 

• What kind of information would you like to know?
  
• What is important information for interns?
  
• How do you also show the company's
  

values and ambitions?

= een stage

= een meubelbeurs

= de bedrijfsstand

= stagiaires

= waarden en ambities

How to get started:

• Step 1: Focus on your brand/company. 
  
  
• Step 2: Collect useful information for your flyer.     

• Step 3: Find out what their corporate identity is.  

= huisstijl

Visit their website and do some research.

Brand/ company history, what they stand for,

internship opportunities, suitable images etc.

Also: contact details:                            

Logo, colour schemes, font, style etc.

Your promotional flyer should at least have...         

Minimum requirements:

• The information listed at step 2 + 3 
  
• A short introduction about the company
• A catchy paragraph about internships     + where/ how to apply
   
• The design has to fit within the corporate identity of the brand    
• It looks attractive and professional and answers questions that potential interns might have.

Should the whole flyer be in English?

1. Yes, duh.
2. Yes, but translate a company's slogan.
3. No, just the part about the internships.
4. No, please tell me I can just write it in Dutch.

Translating a company's slogan/ phrase can be a choice, though not always necessary. This is mostly at the student's discretion.

Should you include a picture of the employee canteen in your flyer?

1. Yes, we all love food.
2. Yes, great food + place to meet colleagues.
3. No, customers do not see the canteen.
4. No, but mentioning a good canteen can be ++

 logo

company history

your work history

SALE! SALE!

Should these items be on the flyer, YES or NO? 

Extra: the image of the man represents an image of a manager or boss. Stereotypes.

Upload an image that would compliment a paragraph about the internship opportunities.

so

but

furthermore

and

because

however

firstly

similarly

although

obviously

Which of these linking words do I call 'basic'?  --> and, but, because, so
Try to use other linking words in your flyer as well! Variation is more attractive and interesting.

week 2	week 3	week 4	week 5	week 6
Grammar/ Giving Advice	Grammar/ Giving Advice	Grammar/ Unique Selling Points (UPS)	Grammar/ Unique Selling Points (UPS)	Introduction: Promotional Flyer
week 7	FALL BREAK	week 8	week 9	week 10
October Assignment: Work on Promotional Flyer --> hand in viaTeams Opdrachten		Peer Feedback + final questions	DEADLINE Promotional Flyer	ENDWEEK

PERIOD 1 Planner - ENGLISH

IA Y2 school

I know exactly what
I am supposed to do right now.

😒🙁😐🙂😃

What is still a little vague to you?
Anything unclear about the assignment?