Perfect Pitch Imaginary Customer

• Engels
• MBO
• Studiejaar 1

Has a living room with neutral/ black & white colour scheme. She has a small apartment.

 She is looking for a pop of colour for her sofa, but is afraid to take risks.

IMAGINARY CUSTOMER:
SONIA SUMMERS 

MY PROPOSAL:

USPs

FABs

                            With the attached side-table, it can easily convert into
a sleeper.  The veneer and velvet                                     = 2 different sheens.

Classic mid-century design, real walnut veneer, black thin legs that match the client's interior, warm and colourful yet neutral. Velvet = easy to clean and stain-resistant.

The teacher can use this slide to deliver an example pitch for the students. Make sure to use all six steps from the instruction video (Intern Queen)

What do you know about the...

elevator pitch?

What is an 'elevator pitch'? 

What is an 'elevator pitch'? 

Why is it useful to be able to deliver an elevator pitch?  

Translate: 'customer consultation'

select one piece
of furniture

'create' an imaginary
customer with an imaginary design request

USPs

Unique Selling Points 

FABs

Features, Advantages and Benefits 

For the pitch, you will select a piece of furniture that you will try to sell to this customer.
 

To get started, choose your item and select some images that show the item from different angles. This can be from the internet or an actual furniture piece from your room.

Watch the video from 'The Intern Queen' to prepare your pitch.

While watching the video, fill out the necessary information for each step.                                                             -->   (on the back of the worksheet) 

At the end, you should have a complete pitch that will take no longer than 2 minutes. 

For this assignment:
 you will give a 'PERFECT PITCH' to an imaginary customer:

What does 'from different angles' mean ?

1. vanuit verschillende achtergronden
2. vanuit verschillende hoeken
3. vanuit verschillende bronnen
4. vanuit verschillende kanten

Worksheet
--> print-out

Print and hand out the worksheet 'Perfect Pitch to an Imaginary Customer'. Each student should receive one worksheet.

Worksheet can be found on:
--> Teams, Sectie Engels, Lease Material, Interior & Design, Y1, P3

Add imaginary customer name

Have students watch the video and fill out the worksheet for each step. Even though the video is based on internship application, is is still useful for the elevator pitch. 

Lauren Berger 

'The Intern Queen'

How to do the perfect pitch: 

Link to video:
https://www.youtube.com/watch?v=Lb0Yz_5ZYzI

https://www.youtube.com/watch?v=Lb0Yz_5ZYzI

Let's look at an example...
(from the teacher)

How would you greet the customer at the start of the customer consultation (= klantgesprek)?

1. Hi there!
2. Good afternoon, good to see you again!
3. Hello, nice to meet you.
4. Wonderful day isn't it?

If the student has met the customer before, answer B is also possible.

Vertaal: Wilt u misschien een kopje koffie of thee?

1. Do you want coffee or tea?
2. Maybe you want coffee or tea?
3. Can I offer you some coffee or tea?
4. Would you like some coffee or tea?

Vertaal: Ik hoorde dat u op zoek bent naar...

1. I was told you are looking for...
2. I hear that you are here for a....
3. I heard that you looked for...
4. I heard that you are looking for a...

Vertaal: Ik kan u wel helpen met...

1. I can't help you out with...
2. I could help you with...
3. I can assist you with....
4. Could you help me with...

Vertaal: Ik kan me nog herinneren van ons vorige gesprek dat...

1. I remembered our first meeting that...
2. I remember our last conversation that...
3. I remember from our first meeting that...
4. I remember from our last conversation that...

Vertaal: U wilde toch een moderne look?

1. You preferred a modern look, right?
2. I remember you wanted a modern look?
3. I believe you preferred a modern look?
4. I believe you wanted a modern look?

Vertaal: Mijn voorstel zou zijn om een spiegel te gebruiken.

1. I would suggest for using a mirror.
2. I would like to propose to a mirror.
3. I would suggest to use a mirror.
4. My proposal would be to use a mirror.

Vertaal: En.... vindt u het wat?

1. So... what do you think?
2. Well, what do you feel?
3. Well... you like it?
4. And... it's good right?

Vertaal: Oh kijk, het is nu ook nog in de aanbieding!

1. Oh look! This item is currently discount.
2. Oh look! This item is currently on sale!
3. Oh look! There is actually a sale going on!
4. Oh look! It is actually discounted right now!

Vertaal: Heeft u nog vragen of iets anders waar ik u bij kan helpen?

What is the name of your imaginary customer and what is their design wish/ request?

Make sure your pitch is ready to go at the start of the next class:

Perfect Pitch Parade

Bring images (different angles) of the item to support your pitch.

Practise your time limit (2 minutes)!  

Perfect Pitch Parade = all the students present their 2-minute pitch. Students in class discuss in groups which three students delivered the best pitch. After combining the votes from all groups, the three best students will be congratulated. 

I know what I am suppose to do right now.

😒🙁😐🙂😃

! PERFECT PITCH PARADE !

The slide can serve as the opening background of the class when students have to pitch.

Wat is het eerste dat je doet in je pitch?

1. Kom met een persoonlijk verhaal
2. Benoem een probleem
3. Stel jezelf voor
4. Stel een vraag in de jij-vorm