BP Unit 2 - start

• Engels
• MBO
• Studiejaar 1

BP Unit 2 - Brands 

Add a picture of your favourite luxury brand.

A luxury product you have bought:

Spending large amounts of money on luxury brands is crazy!

I agree

I disagree

Unit 2.1 Learning goals

You will learn a range of vocabulary related to marketing and brands.

Vocabulary: to extend a brand - brand extension

 brand stretching

Brand extension is the introduction of a new product that relies on the name and reputation of an established product.

 

Brand extension works when the original and new products share a common quality or characteristic that the consumer can immediately identify.

Brand extension fails when the new product is unrelated to the original, is seen as a mismatch, or even creates a negative association.

Brand extension: a good plan?

Watch video 2.11

How did Bulgari extend the brand?

What area did they move into?

Watch the video again 

Do you understand this statement:
"If you extend your brand too much, it will be devalued."

yes.

a bit

no

Are the following words clear?
Cautious approach - core business - devalued - stretching - venture into

Unit 2.2 Learning goals

You will learn a range of connectors to link ideas in sentence.

You will learn new word combinations ( collocations) 

Mention two global brands for each of these sectors:
cars - fashion - fragrances

For one brand, describe the brand image.

Collocations ( word combinations) with Brand

BRAND

- ambassador

- image

- logo

- loyalty

- personality

Over to you

Open your ebook and do the following exercises 

2.1 exercise 6 and 7.

2.2 exercise 3 - 4 - 5 - 6 - 7

After the holiday: 

Revision vocabulary and sentence connectors