Lessonweek 3.1. Lesson 1/2 Brands Starting Up & Vocabulary

• Engels
• MBO
• Studiejaar 2

Welcome (back)

English - Miss Grootenboer

Level 4 - BOL

Market Leader Intermediate - Unit 1  (Brands)

Goals for today

1. Freshen up our English

2. Start Unit 1  Brands

3. Learn new Vocabulary about Brands

To do list

1. Looking back at your internship

2. Tests & Deadlines

2. Starting Up A, B

3. Vocabulary A, B, C

I have a book:

Nope, I have ordered it, but it's not in yet

Looking back at your internship!
Share 3 things that you learned in the passed 10 weeks. (In English, in full sentences please).

I used English in my internship:

Yes

No

A little

I wish I did

Test & Deadlines

Starting Up A
(Do the exercise in your notebook and send in a picture of your work)

Starting Up B
Send a photo of your work.
(Listen to the extract, if you want you can read along on page 152)

Brand Loyalty

Brand image

Brand stretching

Brand awareness

Brand name

The title given to a product by the company that makes it. 

Using an existing name on another type of product

the ideas and beliefs people have about a brand

the tendency to always buy a particular brand

how familiar people are with a brand (or its logo and slogan)

Product launch

Product lifecycle

Product range

Product placement

Product endorsement

The set of products made by a company

The use of a well-known person to advertise products

when products are used in films or TV programmes

the introduction of a new product to the market

the length of time people continue to buy a product

Market leader

Market research

Market Share

Market challenger

Market segment

the percentage of sales a company has

customers of a similar age, income level or social group

the best-selling product or brand in a market

information about what consumers want or need

the second best-selling product or brand in a market

Next time

Reading & Listening

Do you feel like you learned something today?

Yes

No

What have you learned?
Share in English please!

Questions