Exploring the Benefits of Atulit Pure Cold Pressed Oils

Exploring the Benefits of Atulit Pure Cold Pressed Oils

Introduction to APCO

APCO manufactures pure cold pressed edible oils for healthy eating. Based in Bangalore, the firm targets homemakers.

Mission of APCO

Healthy oils for the benefit of all. Address health issues caused by processed oils.

Why Cold Pressed Oils?

Cold pressed oils are free from chemicals and preservatives, reducing health risks when consumed in moderation.

Market Challenges

Processed oils dominate the market, leading to health issues. Cold pressed oils offer a healthier alternative.

APCO's Unique Selling Proposition

APCO oils are fresh, preservative-free, with a 3-4 month shelf life, unlike many other brands.

Target Market

APCO targets homemakers in Bangalore, focusing on Indiranagar and nearby areas.

Market Analysis

TAM: 40,58,151; SAM: 15,00,000; SOM: 1,50,000; PM: 1,500.

Founders' Inspiration

Deepak and Deepa Choudhary founded APCO after personal experiences showed the benefits of cold pressed oils.

Future Goals

APCO aims to formalize its setup and expand its consumer base beyond Bangalore.