Exploring the Benefits of Atulit Pure Cold Pressed Oils

Exploring the Benefits of Atulit Pure Cold Pressed Oils

Introduction to Atulit Oils

Atulit manufactures pure cold pressed oils, promoting healthy eating. Based in Bangalore, it started a year ago.

Mission of Atulit Oils

The mission is to provide healthy oils for everyone's benefit, combating unhealthy processed oils.

Market Challenges

Market is filled with trans fat and processed oils causing health issues. Atulit offers a healthier option.

Personal Motivation

Family experiences led to the switch to cold pressed oils, inspiring the establishment of Atulit Oils.

Current Operations

Operating from Bangalore, focusing in Indiranagar. Plans to expand to a larger consumer base.

Target Market

Atulit follows a B2C model, mainly targeting homemakers concerned with healthy meals.

Health Benefits

Pure, preservative-free oils reduce health risks when consumed in moderation.

Market Potential

TAM: 40,58,151; SAM: 15,00,000; SOM: 1,50,000; PM: 1,500. Significant growth potential.

Conclusion

Atulit Oils offer a healthy alternative to processed oils, with room for market growth and health benefits.