Juan Valdez Coffee (English)

• Spaans
• HBO
• Studiejaar 2

Which countries are big when it comes to the production and export of coffee? (worldwide)

How many cups of coffee do you drink on a regular (school/working)day?

1. none
2. 1 - 2
3. 3 - 4
4. 5 or more

What is the real profession of the most recent Juan Valdez?

1. He is a real coffee grower
2. He has his own cattle farm
3. He is an elementary school teacher
4. He's a baker and has his own small bakery

To what domain does the harvesting of coffee beans on Colombian soil not contribute?

1. employment
2. incorporation of indigenous population
3. education
4. infrastructure

Which factor does not contribute to the success of coffee cultivation in Colombia?

1. Almost no population
2. Altitude
3. Latitude
4. Temperature

Which factor has contributed to the success of the Juan Valdez stores?

1. Flyers and advertisements in newspapers
2. The fact that they chose strategic locations
3. The fact that they initially had low prices
4. The fact that you could collect points (and therefore prices) with every purchase