Advertising: key terms quiz

• Engels
• Middelbare school
• vwo
• Leerjaar 6

Advertising: key terms quiz

1. Which term refers to a rhetorical structure where two contrasting ideas are presented in balance?

1. Antithesis
2. Anaphora
3. Epistrophe
4. Juxtaposition

2. What is it called when a writer understates a fact, presenting it as less significant than it is?

1. Understatement
2. Expletive
3. Invective
4. Euphemism

3. Which term refers to a series of three parallel words, phrases or clauses?

1. Chiasmus
2. Polysyndeton
3. Tricolon
4. Asyndeton

4. The repetition of a word or phrase at the end of consecutive lines or sentences is known as:

1. Anaphora
2. Epistrophe
3. Reptition
4. Cumulation

5. Which term refers to the emotional appeal used by a writer to persuade the audience?

1. Ethos
2. Pathos
3. Logos
4. Tone

6. What is it called when a writer tries to persuade the audience by presenting an image of self through the text?

1. Logos
2. Ethos
3. Pathos
4. Diction

7. Which term refers to a figure of speech using implied comparison of seemingly unlike things?

1. Metaphor
2. Simile
3. Metonymy
4. Synecdoche

8. The use of many similar words in a short space to give weight to the idea of being expressed is known as:

1. Repetition
2. Cumulation
3. Alliteration
4. Anaphora

9. Which term refers to the omission of conjunctions between related clauses.

1. Polysyndeton
2. Hypophora
3. Chiasmus
4. Asyndeton

10. What is it called when a writer acknowledges the opposition's main idea?

1. Concession
2. Testimonial
3. Appeal to the authority
4. Bandwagon

11. Which term refers to the usage of informal or everyday language to appeal to a reader's cultural identity or reinforce a writer's one?

1. Colloquial language
2. Inclusive language
3. Synthetic Personalisation
4. Diction

12. What is the process of reasoning used by a writer to persuade the audience based on facts and logic called?

1. Ethos
2. Pathos
3. Logos
4. Evidence

13. What is the term for a more acceptable way of saying something uncomfortable?

1. Understatement
2. Expletive
3. Invective
4. Euphemism

14. Which term refers to addressing mass audiences as though they were individuals through inclusive language usage?

1. Colloquial language
2. Inclusive Language
3. Synthetic Personalisation
4. Diction

15. What term refers to the repetition of the first sound in consecutive words?

1. Anaphora
2. Alliteration
3. Epistrophe
4. Repetition