Lesson 4 - Framing

• Engels
• Middelbare school
• havo
• Leerjaar 4

What do you see in this picture? How does it make you feel?

How is this picture different? Compare to how this one makes you feel

How would you explain framing in your own words?

app.wizer.me

Below write down the words that you know the meaning of from the list:

industrialization; conserve; resource; collaboration; awareness; ensure; supply; threat; preserve; access; aspect; severe; lack; increase; industry; government

Teacher: tells students that H&M also publishes a lot of videos on YouTube that explain their so called "conscious" approach. Let's watch the video. Tell the students that at the end of the video, they will be asked if they see similarities between the story of the two advertisements they looked at in the Wizer assignment and this video?  

00:01

Do you buy clothes from H&M?

00:21

What do you think the word "lack" means? (answer in English

00:45

Think of H&M's story here: what is the problem H&M describes and what is their role in it? (according to themselves)

01:21

What do you think the word "collaboration" means? Answer in English

01:49

What similarities do you see between the story of the two advertisements we looked at and this video?

app.wizer.me

What word is used in this advertisement that points to a "sustainability frame"

I understand what framing is and can identify frames in advertising

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