Exploring the World of Creative Media: Commercial Photography and Videography

• Film
• Higher Education (degree)

Exploring the World of Creative Media: Commercial Photography and Videography

Learning Objective

At the end of the lesson, you will have an understanding of the creative media industry and the role of commercial photography and videography within it.

What is
'Creative Media' ?

 Introduction to Creative Media: 

• Film and Television Production 
• Advertising and Marketing
• Digital Media and Interactive Content
• Journalism and News Media
• Publishing and Print Media
• Music and Entertainment 
• Photography and Visual Arts
• Animation and Visual Effects 
• Radio and Audio Production   

Public Relations and Communication: Professionals in this field work on shaping and managing the public image and reputation of organizations through media channels, press releases, and communication strategies.

Content Creation for Social Media: With the rise of social media platforms, there is a growing demand for content creators who produce videos, images, and written content for platforms like YouTube, Instagram, TikTok, and more.

Creative Agencies and Studios: These are businesses that offer creative services to clients across various industries. They may provide a range of services, including branding, advertising, design, and content production.

Film and Television Production: This includes the development, production, and distribution of films, television series, and documentaries. It involves scriptwriting, directing, cinematography, editing, and more.

Advertising and Marketing: Creative media professionals in this sector work on creating advertisements, promotional campaigns, branding, and marketing materials for businesses and organizations. This includes graphic design, copywriting, and multimedia content creation.

Digital Media and Interactive Content: This category covers digital media production, including web design, app development, video games, virtual reality (VR), and augmented reality (AR) experiences.

Journalism and News Media: Professionals in this field engage in reporting, writing, editing, and broadcasting news and information through various media channels, including newspapers, magazines, television, radio, and online platforms.

Publishing and Print Media: This includes the creation and distribution of printed materials such as books, magazines, newspapers, and marketing collateral. It involves writing, editing, design, and printing.

Music and Entertainment: The creative media industry encompasses the music and entertainment sectors, including music production, live performances, recording, and talent management.

Photography and Visual Arts: Professionals in this category create visual content, including photography, illustration, painting, and digital art. They may work as commercial photographers, artists, or graphic designers.

Animation and Visual Effects: This sector involves the creation of animated content for films, television, advertising, and gaming. It also includes visual effects (VFX) used in film and television production.

Radio and Audio Production: This includes radio broadcasting, podcasting, audio content creation, and sound engineering for various purposes, such as entertainment, news, and education.

Public Relations and Communication: Professionals in this field work on shaping and managing the public image and reputation of organizations through media channels, press releases, and communication strategies.

Content Creation for Social Media: With the rise of social media platforms, there is a growing demand for content creators who produce videos, images, and written content for platforms like YouTube, Instagram, TikTok, and more.

Creative Agencies and Studios: These are businesses that offer creative services to clients across various industries. They may provide a range of services, including branding, advertising, design, and content production.

The Importance of Promotion

Professional photography and videography services are vital for businesses to showcase their products, services, and brand identity. High-quality visuals help companies attract customers, promote their offerings effectively, and differentiate themselves in competitive markets. As a result, businesses invest in commercial photography and videography, which in turn fuels demand and creates opportunities for photographers and videographers.

 Job Creation

The commercial photography and videography industry generates employment opportunities for photographers, videographers, editors, producers, and other related professionals. These individuals work in various sectors, including advertising, marketing, film and television production, events, fashion, and more. The industry provides both freelance and full-time employment options, contributing to job creation and income generation.

Contribution to the wider Industry

• Commercial photography and videography are part of the broader creative industries, which play a crucial role in the UK economy. The creative industries encompass areas such as advertising, design, publishing, film and TV, music, and more. 
• According to the UK government's Creative Industries Economic Estimates, the creative industries contributed £115.9 billion to the UK economy in 2019, accounting for 5.8% of the country's total GVA (Gross Value Added).

Key Skills in Commercial Photography

Commercial photographers need skills in composition, lighting, product styling, and post-processing to create impactful images.

Through these unit's you will deepen your understanding of the skills required to succeed. 

What are the top 3 skills you need to Succeed in Commercial photo/Video?

Slide 7: Commercial Photography and Videography Career paths

Art Direction, Creative Direction, Content Creation and Marketing, Photo Editing and Retouching, Cinematography, Video Editing and Post-Production, Production Management, Teaching and Workshops, Event Planning and Production, Freelance Writing and Blogging, E-commerce and Product Management , Archival and Museum, Scientific or Medical Imaging, Corporate Communications.

Conclusion

Commercial photography and videography offer exciting opportunities for creative individuals to contribute to the dynamic world of visual storytelling.

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.

Research Task Due Next Week

• Every student will identify & research a possible company to ask for an interview. 

• Every student will also identify & research a freelancer or self employed person to interview. 

Tips: Try to keep it to NI, but you could arrange a Zoom meeting. You could also Ask Brian about successful graduates...

If you get Completly stuck: 

Video Production Northern Ireland | Speed Motion | Belfast ​

Ireland Wedding Videographer & Photographer | Cinematic Tide ​

Outpost Post Production — Robin Morgan (outpost-post.com) ​

About Us (thehypefactory.uk) ​

People | Meet The Team | Lighthouse Communications (lighthouseni.com) ​

Our People - Morrow Communications ​

Welcome - BNL Productions ​

Bartlow Estate | FarmFLiX.tv ​

FarmFLiX - YouTube​