Mastering Google Tag Manager and Consent Mode v2

Mastering Google Tag Manager and Consent Mode v2

Learning Objective

Understand how to implement Google Tag Manager and Google Consent Mode v2, and verify correct implementation.

What do you already know about Google Tag Manager and Consent Mode v2?

Introduction to Google Tag Manager

Google Tag Manager is a free tool that allows you to manage and deploy marketing tags on your website without modifying the code.

Implementing Google Tag Manager

Step-by-step guide on how to set up and implement Google Tag Manager on a website.

Understanding Google Consent Mode v2

Google Consent Mode v2 is a solution for managing user consent for ad personalization and measurement.

Implementing Google Consent Mode v2

Detailed instructions on how to integrate and configure Google Consent Mode v2 within Google Tag Manager.

Verifying Implementation

Methods to check if Google Tag Manager and Consent Mode v2 are implemented correctly, including browser troubleshooting tools.

Testing Consent Mode Functionality

Guidance on testing the functionality of Google Consent Mode v2, including user consent scenarios and ad personalization checks.

Best Practices and Troubleshooting

Tips for best practices in using Google Tag Manager and Consent Mode v2, along with troubleshooting common implementation issues.

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.